Purpose
1. Automate event promotion for archery ranges by targeting specific customer segments based on interests, reservation history, membership levels, or engagement patterns.
2. Automates broadcast of promotional campaigns (emails/SMS/messages) for classes, tournaments, seasonal offers, and social events.
3. Enables continuous engagement and maximizes event signups by automating outreach workflows, reminders, and follow-ups.
Trigger Conditions
1. Scheduled event creation in range management system.
2. New customer segment added or updated in CRM.
3. Threshold interaction (e.g., previous event attendance or frequent bookings).
4. Manual trigger by marketing staff for urgent/push promotions.
5. Customer birthdays or anniversaries for personalized invites.
Platform Variants
1. Twilio SMS
- Feature/Setting: Automated message flows; configure with Twilio Programmable Messaging API to segment and send SMS to filtered contacts based on tags.
2. SendGrid
- Feature/Setting: Automation Studio with “Segment & Send”; configure using Marketing Campaigns API to batch-send event emails to defined groups.
3. Mailchimp
- Feature/Setting: Automations & Segments; use Automations panel and Mailchimp API to automate event invitations to smart segments.
4. HubSpot
- Feature/Setting: Marketing Workflows; automator triggers workflows based on contact list properties, using HubSpot Contacts API.
5. ActiveCampaign
- Feature/Setting: Automation Builder; use built-in triggers for contact actions and Event Tracking API for customized invitation flows.
6. Salesforce Marketing Cloud
- Feature/Setting: Journey Builder; configure Entry Sources from Data Extensions and use email/SMS activities to automate event outreach.
7. Zoho CRM
- Feature/Setting: Workflow Rules and Zoho Campaigns API; automates email pushes to lists meeting set criteria.
8. Constant Contact
- Feature/Setting: Email Automation; create automated series triggered via Tags or List Membership using Email Campaign API.
9. Klaviyo
- Feature/Setting: Flows; configure segment-triggered flows via Klaviyo API to automate invites based on activities or properties.
10. Slack
- Feature/Setting: Incoming Webhooks; automatedly send event notifications to internal/external community channels.
11. Google Calendar
- Feature/Setting: Calendar API Events; configure automated calendar invites sent to email lists segmented by CRM.
12. Facebook Messenger
- Feature/Setting: Messenger Bots; use Send API to automate invite messages to subscribed customer segments.
13. WhatsApp Business API
- Feature/Setting: Automated templates; send event promotions to opted-in customers using the WhatsApp API.
14. Eventbrite
- Feature/Setting: Automated Event Invites; use Eventbrite API to send invites to filtered contact lists and track RSVPs.
15. SurveyMonkey
- Feature/Setting: CX Automations; trigger automated post-event surveys to targeted guests using SurveyMonkey API.
16. Intercom
- Feature/Setting: Series workflow; create automatable messaging triggered by segment entry using Intercom API.
17. Pipedrive
- Feature/Setting: Workflow Automation; use Pipedrive API to automate email/push when deals (segments) are updated or match criteria.
18. Zapier
- Feature/Setting: Multi-Step Zaps; automate event invite chains across email, SMS, and chat channels via Zapier integrations.
19. Google Sheets
- Feature/Setting: Sheets API triggers; automate sending mails/SMS to segments where rows match event-related criteria.
20. Shopify
- Feature/Setting: Marketing Automation; use Shopify Flow to notify loyalty/customer groups about in-range events.
21. Discord
- Feature/Setting: Webhook notifications; automate event invites to users by segment roles using Discord API.
22. Moosend
- Feature/Setting: Automated Workflows; configure trigger for list segment join, automating promotional emails through Moosend API.
Benefits
1. Automates repetitive sending workloads, freeing staff for higher impact activities.
2. Increases attendance with personalized, timely outreach via multi-channel automation.
3. Enhances segmentation for targeted, automated event marketing and upsells.
4. Boosts response rate by automating follow-ups and reminders to inactive segments.
5. Tracks analytics and engagement to further refine automatable promotional tactics.
Marketing & Outreach