Marketing & OutreachPurpose
1.2. Automating personalized and location-specific outreach to maximize relevancy, optimize campaign performance, foster customer loyalty, and track response rates.
Trigger Conditions
2.2. Scheduled campaigns (recurring or one-off) targeting opt-in users by postal code, city, GPS data, or location check-ins.
2.3. User signs up or updates contact/location information on website or app.
2.4. Special event, new offering, or announcement scheduled for local promotion.
2.5. Low attendance or off-peak times detected by attendance system, triggering automated outreach.
Platform Variants
3.1. Twilio SMS
• Feature/Setting: Use Messaging API with geo-fencing logic; configure SMS body and recipient list filtered by location coordinates.
3.2. SendGrid
• Feature/Setting: Automate transactional email API; use dynamic lists and geo-tagged audience segmentation for campaign triggers.
3.3. Mailchimp
• Feature/Setting: Automate location-based segments and triggered email campaigns using "Advanced Segmentation" and "Geo-targeted Campaigns".
3.4. ActiveCampaign
• Feature/Setting: Use "Automations" to set up location-based triggers for email or SMS promotions; configure CRM location fields.
3.5. Salesforce Marketing Cloud
• Feature/Setting: Leverage Journey Builder and Audience Studio for automated SMS or email journeys triggered by geolocation.
3.6. Klaviyo
• Feature/Setting: Automate geo-segments; configure flows for users within custom radii using their location merge tags.
3.7. SMSAPI
• Feature/Setting: Use “Location group” in the API; automate SMS promos to contacts matched by GPS or post codes.
3.8. Plivo
• Feature/Setting: Configure “Send SMS” endpoint with location data filter logic; automate bulk messaging through scheduled scripts.
3.9. HubSpot
• Feature/Setting: Utilize “Workflows” to automate geo-targeted emails; integrate with forms collecting location info.
3.10. MoEngage
• Feature/Setting: Automate personalized messaging through location-based audience segments in Flows.
3.11. OneSignal
• Feature/Setting: Automate push and SMS campaigns using “Location Triggers” for automated promo delivery.
3.12. Airship
• Feature/Setting: Set up “Automations” with geofence triggers for messages; configure targeted notification automation.
3.13. Braze
• Feature/Setting: Use “Location Targeting” in campaigns; automate multichannel delivery based on user GPS.
3.14. Google Firebase Cloud Messaging
• Feature/Setting: Segment users by location attributes; automate notification triggers for relevant groups.
3.15. Customer.io
• Feature/Setting: Automate geolocation-based profile filters for email/SMS delivery in Campaigns.
3.16. MessageBird
• Feature/Setting: Automate SMS via “Flows”; integrate geolocation filters for audience selection.
3.17. EZ Texting
• Feature/Setting: Set up “Location-based SMS Marketing” automation; filter contacts with area code or ZIP.
3.18. SimpleTexting
• Feature/Setting: Automate location-segmented Contact lists; configure triggers for automated SMS.
3.19. Listrak
• Feature/Setting: Automate “Geo-segmented Campaigns” in Journey Hub; configure entry criteria by customer region.
3.20. Omnisend
• Feature/Setting: Use “Audience Segmentation” with location filters to automate campaign triggers.
3.21. Shopify (with SMSBump)
• Feature/Setting: Automate SMS flow using Geo-fencing in segmentation; trigger campaigns based on location.
3.22. Intercom
• Feature/Setting: Automate messages using “Smart Campaigns” targeting location attributes from user profile.
Benefits
4.2. Reduces staff effort and eliminates manual list generation with fully automatable location-based triggers.
4.3. Enhances personalization and customer satisfaction through automated targeted promotions.
4.4. Boosts campaign ROI by ensuring only relevant customers receive offers, leveraging automation for higher conversion.
4.5. Facilitates tracking and reporting with automated analytics, enabling continuous improvement in campaign automation.