Social media scheduling and cross-posting

Purpose

1. Automate the scheduling, posting, and cross-posting of marketing content and patient education on multiple social media platforms to increase reach, optimize engagement, and maintain consistent presence for a physiotherapy practice.

2. Includes automatedly uploading posts, images, videos, and event promotions, ensuring compliance with healthcare communication guidelines.

3. Enables automator workflows for consent management, hashtag selection, and optimal time-slot calculation, fully adapted to industry standards for patient outreach and regulatory requirements.

Trigger Conditions

1. Automation starts on new content creation, approval of queued posts, or at preset intervals (daily, weekly, monthly).

2. Can be triggered by updates in clinic events calendar or specific patient campaign launches.

3. Automatable on detection of trending topics or keywords relevant to rehabilitative care.

Platform Variants (with examples of functions/APIs to configure)

1. Facebook Pages

- Feature/Setting: Post Scheduling API — configure Graph API `/page-id/feed` with scheduled_publish_time.

2. Instagram

- Feature/Setting: Content Publishing API — setup `/user-id/media` with caption, image_url, and scheduled publish.

3. Twitter/X

- Feature/Setting: v2 Scheduled Tweets endpoint — configure POST `/2/tweets` with automation in timing and cross-post logic.

4. LinkedIn

- Feature/Setting: Share on Company Page — configure `/ugcPosts` API with automated content and imageLink parameters.

5. Pinterest

- Feature/Setting: Content Scheduler — configure `/v5/pins` with image_upload and scheduled_pin fields.

6. TikTok

- Feature/Setting: Automated Publishing SDK — script integration to use Content Posting API with timing triggers.

7. YouTube

- Feature/Setting: Videos: insert API — configure post body with `publishAt` for automated scheduling.

8. Google My Business

- Feature/Setting: Local Post API — set `schedule` parameter with post type “Offer” or “Event”.

9. Buffer

- Feature/Setting: Buffer API — automate `/updates/create` with platform-specific content queues.

10. Hootsuite

- Feature/Setting: Scheduler API — automate batch post creation in multiple channel queues.

11. Sprout Social

- Feature/Setting: Message Scheduling — automate `schedule_message` API call with campaign tagging.

12. Later

- Feature/Setting: Automation Rules — configure `auto_publish` against content calendar.

13. CoSchedule

- Feature/Setting: Social Organizer API — setup `new_post` automatedly routed via `/v1/posts`.

14. SocialBee

- Feature/Setting: Content Category Scheduler — automate assignments using Bee scheduling endpoint.

15. Zoho Social

- Feature/Setting: Publishing Automation — configure `/createPost` API with automation on timing and channels.

16. Agorapulse

- Feature/Setting: Bulk Scheduling — automate via upload endpoint, tagged by campaign type.

17. MeetEdgar

- Feature/Setting: Recurring Queue — automate content loops with scheduled categories.

18. Planable

- Feature/Setting: Scheduled Publishing — automate `plan_post` with collaboration approvals.

19. Sendible

- Feature/Setting: Compose API — automate `/messages/send` with scheduled parameter per channel.

20. ContentCal

- Feature/Setting: Content Planner API — automate publish tasks to mapped channels per calendar entry.

Benefits

1. Automates consistency in marketing outreach, boosting patient trust and retention.

2. Maximizes audience reach by posting at optimal automatedly calculated times.

3. Reduces manual effort, allowing physiotherapists to focus on patient care.

4. Ensures compliance and audit trails for all automated communication.

5. Enables rapid, automated response to trending valid healthcare information or emergencies.

6. Delivers measurable ROI by automating analytics tracking, engagement metrics, and content performance across networks.

7. Supports cross-team collaboration by automating workflows from content approval to posting.