Event promotion campaign scheduling

Purpose

1.1. Automate the scheduling, execution, and monitoring of event promotion campaigns for a samba school, spanning email, SMS, social media, and ad placements.
1.2. Coordinate targeted outreach, ticket sales, and RSVP automations to maximize attendance and engagement.
1.3. Ensure all communications for samba dance performances, workshops, and education initiatives are automatedly managed, timed, and tracked across all channels.

Trigger Conditions

2.1. New event entry in event management system.
2.2. Date/time trigger based on event calendar.
2.3. Receipt of event approval or go-live status.
2.4. Threshold reached for RSVP/ticket sales needing automated reminders.

Platform Variants

3.1. Mailchimp
• Feature/Setting: Campaign Scheduler API; Configure automation for sequenced event campaign sends.
3.2. Salesforce Marketing Cloud
• Feature/Setting: Journey Builder Triggered Sends; Automate multi-channel campaigns for event notifications.
3.3. Twilio SMS
• Feature/Setting: Programmable Messaging API; Automate SMS reminders and updates with event details.
3.4. Facebook Business Suite
• Feature/Setting: Automated Post Scheduling; Set event posts and ads for predetermined campaign windows.
3.5. Instagram Graph API
• Feature/Setting: Content Publishing; Automate scheduled posts, stories, and direct messages.
3.6. Google Ads
• Feature/Setting: Campaign Automation API; Automate placement, budget control, and performance alerts for event ads.
3.7. Eventbrite
• Feature/Setting: Event Notification API; Automate email reminders, waitlist notifications, and follow-ups.
3.8. HubSpot
• Feature/Setting: Workflow Automator; Automate RSVP confirmations and promotional drip sequences.
3.9. Zapier
• Feature/Setting: Multi-step Automation; Automate integrations between promotion, ticketing, and reminders.
3.10. Buffer
• Feature/Setting: Queue Scheduling; Automate publishing across social profiles for event campaigns.
3.11. LinkedIn Marketing Solutions
• Feature/Setting: Scheduled Content; Automate educational outreach about events in professional communities.
3.12. Hootsuite
• Feature/Setting: AutoScheduler; Automate posts for samba school performances and workshop promotions.
3.13. Slack
• Feature/Setting: Workflow Builder; Automate internal notifications to staff about campaign progress and deadlines.
3.14. Google Calendar API
• Feature/Setting: Automated updates/invites for all stakeholders regarding event timelines.
3.15. SendGrid
• Feature/Setting: Marketing Campaigns API; Automate email send frequencies and A/B testing for promotions.
3.16. ActiveCampaign
• Feature/Setting: Automated Email/SMS sequences triggered by subscriber actions.
3.17. Shopify
• Feature/Setting: Automated email notifications for merchandise linked to events.
3.18. Trello
• Feature/Setting: Power-Up Automations; Automate task assignments linked to campaign milestones.
3.19. Asana
• Feature/Setting: Workflow Rules; Automate project tracking for marketing activities.
3.20. Google Sheets API
• Feature/Setting: Automated data logging and report generation for campaign performance.

Benefits

4.1. Automates multi-channel promotion, increasing efficiency and reach.
4.2. Reduces manual workload by automating repeated communication.
4.3. Improves campaign timing, consistency, and follow-up via automated scheduling.
4.4. Enables detailed analytics through automated report generation and tracking.
4.5. Enhances attendee engagement by automating personalized reminders and updates.