Campaign performance reporting

Purpose

1.1. Automate the end-to-end process of aggregating, analyzing, and distributing campaign performance data for marketing initiatives at an indoor snowcenter, enabling real-time insights, optimized decision-making, and efficient cross-departmental communication.
1.2. Automates data extraction from multiple advertising and analytics platforms, merges metrics, and generates automated campaign performance reports for management, partnerships, and marketing teams.
1.3. Supports data-driven partnerships by automatically sharing campaign outcomes with stakeholders to enhance collaboration and marketing ROI.

Trigger Conditions

2.1. Campaign end date reached, initiating campaign performance data collation and report automation.
2.2. Predefined schedule (daily/weekly/monthly) for recurring automated campaign performance reporting.
2.3. User-initiated automation via dashboard or report request form.
2.4. Automated threshold detection (e.g., spend, reach, or conversion metrics hit set values) triggers performance reporting automation.

Platform Variants

3.1. Google Analytics
• Feature/Setting: Use Analytics Reporting API v4 to automate extraction of campaign engagement and conversion metrics.
3.2. Facebook Ads Manager
• Feature/Setting: Automate reports via Marketing API /campaign_insights endpoint.
3.3. Google Ads
• Feature/Setting: Use Google Ads API to automate pulling ad campaign performance data (Impressions, Clicks, Cost).
3.4. LinkedIn Campaign Manager
• Feature/Setting: Use Campaign Management API to automate retrieval of sponsored content and ad performance.
3.5. Twitter Ads API
• Feature/Setting: Automate gathering of campaign, Tweet, and audience performance using analytics endpoints.
3.6. HubSpot
• Feature/Setting: Marketing Events API to automate pulling campaign contact interactions.
3.7. Mailchimp
• Feature/Setting: Use Campaigns and Reports API to automate email campaign performance extraction.
3.8. Salesforce
• Feature/Setting: Automate report scheduling and extraction via Reports REST API.
3.9. Microsoft Power BI
• Feature/Setting: Automate report refresh and sharing automation through Power BI REST API.
3.10. Tableau
• Feature/Setting: Automator utilizes Tableau REST API to automate export and distribution of dashboards.
3.11. Slack
• Feature/Setting: Automatedly post summary campaign reports using Slack Webhooks or API chat.postMessage.
3.12. Google Sheets
• Feature/Setting: Automate report population using Google Sheets API for instant team sharing.
3.13. Zapier
• Feature/Setting: Triggers on campaign completion, automates data collection and report generation flow.
3.14. Airtable
• Feature/Setting: Use Airtable API to automate campaign data collation and reporting templates.
3.15. Notion
• Feature/Setting: Automatedly embed or update campaign dashboards using Notion API.
3.16. Monday.com
• Feature/Setting: Automate push of campaign KPIs into project boards via Monday API.
3.17. SendGrid
• Feature/Setting: Automate sending of performance summary via SendGrid Mail Send API.
3.18. Dropbox
• Feature/Setting: Automates uploading of report PDFs using Dropbox API.
3.19. Google Drive
• Feature/Setting: Automation for storing and versioning campaign reports using Drive API.
3.20. Power Automate
• Feature/Setting: Automates end-to-end report creation and distribution, connecting multiple platforms in workflow.

Benefits

4.1. Automated campaign performance reporting saves time, eliminates manual errors, and provides real-time analytics.
4.2. Automation ensures that stakeholders automatedly receive reports, supporting faster strategic decisions.
4.3. Automating data aggregation across platforms enables holistic campaign insights.
4.4. Automation improves partner trust by automatedly sharing transparent, timely campaign outcomes.
4.5. Automating repetitive reporting tasks allows teams to focus on driving campaign results, not manual data handling.