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Automated review collection for newly launched products

Purpose

1. Automate the collection of customer reviews specifically for newly launched coffee machines, aiming to enhance product visibility, trust, and sales.

2. Automatedly solicit and gather authentic feedback post-purchase, ensuring continuous improvement and real-time reputation management for wholesale coffee machine distributors.

3. Automate personalized outreach to increase review completion rate, integrating results into marketing and product optimization automations.


Trigger Conditions

1. Automatedly triggered 7 days after a wholesale order for a newly launched coffee machine is fulfilled and marked as delivered in the ERP or e-commerce backend.

2. Automate based on detection of specific SKUs or product-launch tags in the sales database.

3. Optionally automate on custom events: sales milestone reached, onboarding completion, or customer support interaction completed.


Platform Variants

1. Twilio SMS

  • Feature/Setting: Automate SMS reminders using Programmable Messaging API; configure phone number, sender ID, template, and web callback for sentiment tracking.

2. SendGrid

  • Feature/Setting: Automate email review requests using Marketing Campaigns API; set dynamic templates, automator segments by purchase date and product.

3. Mailchimp

  • Feature/Setting: Automated email journey with Customer Journeys API; trigger by tagged contact, automate follow-ups, personalize review links.

4. HubSpot

  • Feature/Setting: Automate using Workflow Automation tool; trigger on custom property ‘Product Launch Purchase’, send email and SMS from hub with embedded review link.

5. Zendesk

  • Feature/Setting: Automate ticket closure workflow using Triggers & Automations; auto-send CSAT survey on “coffee machine new launch” tag.

6. Shopify

  • Feature/Setting: Automated Flow app; run post-purchase workflow filtered by new product tag, automate review request via email or SMS.

7. Klaviyo

  • Feature/Setting: Automate Review Request Flow using event-based triggers (Placed Order, Delivered); integrate with reviews app webhook.

8. Google Forms

  • Feature/Setting: Automate distribution via Google Forms API; generate and send individualized form URLs post-purchase, collect responses directly.

9. Intercom

  • Feature/Setting: Automate message automation when user receives “new coffee machine” tag; prompt in-app survey.

10. Typeform

  • Feature/Setting: Automated survey invitation via Typeform API; personalize links, schedule based on purchase event.

11. Airtable Automations

  • Feature/Setting: Automate email or SMS invites upon new row matching “Coffee Machine Launch” in database; log responses in CRM.

12. Salesforce

  • Feature/Setting: Flow Builder automation; trigger workflow on new Opportunity Closed for specified product line, automatedly assign review task and send invitations.

13. ActiveCampaign

  • Feature/Setting: Automate “post-purchase review” sequence triggered by tag “new launch”, automate multi-channel reach-out.

14. WhatsApp Business API

  • Feature/Setting: Automated template message configured in API; sent post-delivery, collects quick replies or web survey clicks.

15. Facebook Messenger

  • Feature/Setting: Messenger API automation; post-sale bot triggers review prompt, handles instant replies.

16. Gorgias

  • Feature/Setting: Automate ticket tagging for new product and send automated survey link in closing macros.

17. Power Automate

  • Feature/Setting: Automate multi-platform workflow combining sales, CRM, review platforms using triggers/actions for review collection.

18. Pipedrive

  • Feature/Setting: Deal automation triggers messaging action for “won” stage with “new launch” product filter, automate review email.

19. Yotpo

  • Feature/Setting: Automate post-purchase review request campaigns using Yotpo API; filter by product attribute “launch month”.

20. Trustpilot

  • Feature/Setting: Automate invitation sends using Trustpilot API; configure for new product SKUs only, schedule based on delivery event.

21. Slack

  • Feature/Setting: Automated notifications to sales or marketing channel when new review posted for launched machines; configure incoming webhook.

22. Zoho CRM

  • Feature/Setting: Workflow automation for “New Launch Coffee Machine” field; schedules review follow-up using built-in automator actions.

Benefits

1. Drastically automate feedback collection, reducing manual effort and delayed response.

2. Automator increases review volume and visibility for newly launched machines, positively impacting reputation and SEO.

3. Enables continuous automated improvements to marketing and product based on real user input.

4. Strengthens customer relationships by automating timely, personalized outreach.

5. About automated execution, ensures no new launch misses the momentum for early review generation and social proof.

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