Marketing & Promotion AutomationPurpose
1.2. Identify negative, neutral, or positive sentiment for timely brand engagement.
1.3. Trigger automated acknowledgments or escalation workflows to maintain reputation.
1.4. Collect insights to improve service and adapt marketing strategies per product or location.
1.5. Support compliance by ensuring timely response to regulatory or industry review rules.
Trigger Conditions
2.2. Review with a star rating outside user-set threshold (e.g., ≤3 stars triggers escalation).
2.3. Keywords detected (complaint, damaged, amazing, delay, etc.).
2.4. Review containing location- or product-specific information.
2.5. Review flagged by team member for urgent response.
Platform Variants
3.1. Google My Business
• API: Locations.reviews.list
• Setting: Poll or webhook for new review events; configure response templates.
3.2. Yelp Fusion
• API: Business Reviews
• Setting: Poll for new reviews; integrate webhook notification for certain keywords.
3.3. Facebook Graph API
• Endpoint: /{page-id}/ratings
• Setting: Monitor for new page reviews via webhook subscriptions; auto-comment enabled.
3.4. Trustpilot
• API: GET/v1/business-units/{buId}/reviews
• Setting: Scheduled fetch; trigger response via POST reply to review.
3.5. TripAdvisor Content API
• Endpoint: /locations/{location_id}/reviews
• Setting: Sync reviews regularly; define sentiment-based automation rules.
3.6. Bazaarvoice Conversations API
• Endpoint: GET Reviews
• Setting: Real-time review fetch; route negative feedback to escalation email.
3.7. Amazon Selling Partner API
• Function: getProductReview
• Setting: Monitor after-sale reviews; flag low ratings for management action.
3.8. PowerReviews API
• Endpoint: /reviews
• Setting: Fetch recent reviews; auto-reply for high-priority issues.
3.9. Birdeye API
• Endpoint: /v1/reviews
• Setting: Receive webhook on new review; trigger in-app notification.
3.10. ReviewTrackers API
• Endpoint: GET /locations/{location_id}/reviews
• Setting: Poll with alerts; trigger response template per review type.
3.11. Podium API
• Endpoint: /api/v4/reviews
• Setting: Monitor reviews; auto-notify staff for bad reviews via SMS.
3.12. Zendesk
• Trigger: New ticket from review
• Setting: Use email or Zendesk API to create tickets from review events.
3.13. Sprout Social
• Feature: Review Monitoring
• Setting: Connect social profiles; define keyword alerts for responses.
3.14. Hootsuite
• Feature: Streams
• Setting: Stream reviews as timeline; auto-comment using API.
3.15. Slack
• Bot: Incoming Webhook
• Setting: Send summaries or urgent reviews to specific channels.
3.16. Microsoft Teams
• Bot: Incoming Webhook
• Setting: Notify team with action links for quick review replies.
3.17. SendGrid
• Feature: Email Notification
• Setting: Auto-email manager for target review triggers.
3.18. Twilio SMS
• Function: Programmable Messaging
• Setting: Alert or notify via SMS for time-sensitive or urgent reviews.
3.19. HubSpot
• Tool: Tickets/Workflows
• Setting: Auto-create service tickets on poor feedback.
3.20. Salesforce
• App: Service Cloud / API
• Setting: Open case for every priority review; escalate per workflow.
Benefits
4.2. Reduces risk of unresolved public complaints escalating.
4.3. Streamlines marketing and customer service resource allocation.
4.4. Enables data-driven improvement of store operations and staff performance.
4.5. Increases customer trust and likelihood of repeat business through visible engagement.