Management of digital ad campaigns and retargeting sequences

Purpose

1.1. Automate management and optimization of digital ad campaigns tailored for art dealers.
1.2. Automate creation, scheduling, and reporting of campaigns across multiple platforms.
1.3. Retarget contacts interacting with digital ads using automated retargeting sequences and trigger-based workflows.
1.4. Automating split tests, budget allocation, bidding strategies, and creative updates to maximize ROI for art market professionals.
1.5. Automated tracking and attribution of art ad campaigns for efficient lead nurturing and re-engagement.

Trigger Conditions

2.1. New artwork upload or listing triggers automated campaign creation.
2.2. User interaction with previous ads (click, view, conversion) automates retargeting sequence initiation.
2.3. Scheduled calendar date or event for art exhibition automates batch campaign deployment.
2.4. Budget threshold reached automates budget reallocation or campaign pause.
2.5. Lead forms submitted via an ad automates follow-up nurturing sequence.

Platform Variants

3.1. Facebook Ads
• Feature/Setting: Automated campaign creation via Marketing API; configure ad sets, creative, and retargeting audiences.
3.2. Google Ads
• Feature/Setting: Use Google Ads API to automate campaign setup, budget management, and audience retargeting.
3.3. Instagram Ads
• Feature/Setting: Automate ad placements and audience sync using Instagram Graph API.
3.4. LinkedIn Marketing Solutions
• Feature/Setting: Automated campaign setup and audience retargeting via Campaign Manager API.
3.5. Twitter Ads
• Feature/Setting: Scheduled content, automated audience segmentation using Twitter Ads API.
3.6. Pinterest Ads
• Feature/Setting: Automated Pin promotion via Pinterest Ads API, including smart targeting for art buyers.
3.7. TikTok Ads
• Feature/Setting: Campaign automation using TikTok for Business API for creative rotation and audience retargeting.
3.8. Mailchimp
• Feature/Setting: Automated email sequences triggered by ad conversion events via Campaign API.
3.9. HubSpot
• Feature/Setting: Use workflows to automate retargeting emails for leads from paid art campaigns.
3.10. Salesforce Marketing Cloud
• Feature/Setting: Journey Builder API automates cross-channel retargeting and reporting.
3.11. ActiveCampaign
• Feature/Setting: Automate audience sync, retargeting triggers via ActiveCampaign Automations API.
3.12. Klaviyo
• Feature/Setting: Automated flows triggered by ad event webhooks, syncing art leads with ad campaigns.
3.13. Google Analytics
• Feature/Setting: Trigger automation on custom event conversion using Google Analytics Measurement Protocol.
3.14. AdRoll
• Feature/Setting: Automated cross-platform retargeting campaign deployment via AdRoll API.
3.15. Outbrain
• Feature/Setting: Automated content ad creation and retargeting with Outbrain Amplify API.
3.16. Taboola
• Feature/Setting: Campaign creation and optimization automated with Taboola Backstage API.
3.17. Criteo
• Feature/Setting: Dynamic retargeting sequences automated using Criteo Marketing API.
3.18. Snapchat Ads
• Feature/Setting: Automated campaign and audience configuration via Snapchat Marketing API.
3.19. Zoho CRM
• Feature/Setting: Automated lead push from ad interactions using Zoho CRM API to trigger marketing flows.
3.20. Shopify
• Feature/Setting: Ad campaign triggers initiated by new art products using Shopify Webhooks and Marketing API.
3.21. Slack
• Feature/Setting: Automated alerts to art dealer teams on campaign milestone events via Slack API integration.
3.22. Microsoft Advertising
• Feature/Setting: Automated ad group modulation and reporting through Microsoft Ads API.

Benefits

4.1. Automates manual campaign setup, saving time and reducing errors for art dealers.
4.2. Automating retargeting drives higher buyer engagement and artwork sales conversion.
4.3. Advanced automation optimizes budget allocation and creative testing for better ROI.
4.4. Automated cross-platform management streamlines art dealer marketing efforts.
4.5. Automation ensures timely and personalized follow-up sequences, nurturing art leads automatically and improving relationships.