Sending out updates about artist collaborations to targeted lists

Purpose

1.1. Automate the process of sending targeted updates about artist collaborations to selected contact lists across multiple channels, increasing engagement, and reducing manual marketing efforts.
1.2. Automatedly distribute news, event invitations, and partnership announcements relating to featured artists, ensuring segmented delivery by collector preference, prior interest, or geographic location.
1.3. Automate content scheduling to reach audiences at optimal times, leveraging diverse platforms for email, SMS, chat, or social campaigns with minimum staff intervention.

Trigger Conditions

2.1. New collaboration deal finalized and logged in CRM.
2.2. Update to website collaboration/artist profiles.
2.3. Import or change in the target list segmentation.
2.4. Calendar event for release date/time of announcement.
2.5. Manual trigger via admin dashboard.

Platform Variants

3.1. Mailchimp
• Feature/Setting: Automate campaign setup via “Create Campaign” API, integrate with Audience Segmentation.
3.2. Salesforce Marketing Cloud
• Feature/Setting: Automate using Journey Builder API for trigger-based sends to segmented lists.
3.3. HubSpot
• Feature/Setting: Automate workflow via “Marketing Email API” and smart list segmentation for targeted outreach.
3.4. ActiveCampaign
• Feature/Setting: Automating campaigns via “Automations” module with Contact List triggers and “Create Campaign” API.
3.5. Twilio SMS
• Feature/Setting: Automate SMS sends to targeted numbers with Programmable Messaging API.
3.6. SendGrid
• Feature/Setting: Automate using “Marketing Campaigns API” to configure and trigger segmented campaigns.
3.7. Constant Contact
• Feature/Setting: Automate send flows via “Email Campaigns API” and custom tag segmentation.
3.8. Zoho Campaigns
• Feature/Setting: Automate emails using workflow rules, “Campaigns API” for audience filters.
3.9. Slack
• Feature/Setting: Automate channel or direct notifications with Incoming Webhooks and Bots.
3.10. Microsoft Teams
• Feature/Setting: Automate announcements in group channels via Graph API and automation connectors.
3.11. WhatsApp Business API
• Feature/Setting: Automate message dispatch to recipient lists using trigger templates and segmentation.
3.12. Facebook Messenger
• Feature/Setting: Automate bulk messages using Send API with custom targeting rules.
3.13. Instagram
• Feature/Setting: Automate DM campaigns to art-following audiences with Messenger API for Instagram.
3.14. Google Sheets
• Feature/Setting: Automatedly update, filter, and trigger sends via Google Sheets API integrations.
3.15. Airtable
• Feature/Setting: Automate with scripting/API to sort and trigger updates from collaboration records.
3.16. Trello
• Feature/Setting: Automate notifications from board changes with Power-Ups and Webhooks.
3.17. Intercom
• Feature/Setting: Automate messaging to user segments about new collaborations using Conversations API.
3.18. Klaviyo
• Feature/Setting: Automate flows with “Campaigns API” and list/dynamic segment triggers.
3.19. Pipedrive
• Feature/Setting: Automate email sends from deal or organization updates with Automation API.
3.20. Marketo
• Feature/Setting: Automate cross-channel campaigns using Smart Campaigns and REST API.

Benefits

4.1. Automates outreach, ensuring timely and relevant information reaches the right audience.
4.2. Reduces human error with completely automatable and trackable workflows.
4.3. Facilitates scaling marketing efforts without increasing resource spend.
4.4. Enhances engagement metrics by automating audience targeting and message personalization.
4.5. Frees up staff for high-value creative or relationship-building activities, as the system runs automatedly in the background.