Social media posting and content scheduling for new arrivals/events

Purpose

1.1. Automate the process of posting and scheduling content about new art arrivals and upcoming events on social media, maximizing visibility and engagement while minimizing manual work.
1.2. Enable art dealers to automatically inform their audience of exhibitions, auctions, or featured artists, with tailored posts per platform for optimized reach.
1.3. Centralize media management, approval workflows, and publish content across multiple channels through automated triggers based on inventory or event updates.
1.4. Ensure content consistency, enforce brand guidelines, and automate analytics collection to evaluate campaign success.

Trigger Conditions

2.1. New artwork added to inventory management or POS system.
2.2. Creation of a new event in gallery management or calendar application.
2.3. Approval of new promotional content in DAM (Digital Asset Management) software.
2.4. Scheduled or recurring reminders for key art-related events.

Platform Variants

3.1. Facebook
• Feature: Pages API — automate scheduled posts via /{page-id}/feed and publishing tools.
• Example: Configure automated post with link preview, images, and event RSVP prompts.

3.2. Instagram
• Feature: Instagram Graph API — automate photo/video posts and stories scheduling.
• Example: Automate posting to feed when new artwork is catalogued, configure media upload endpoint.

3.3. Twitter (X)
• Feature: Twitter API v2 — automate tweet posting with media, hashtags, and link cards.
• Example: Scheduled automated tweets for new arrivals, configure statuses/update endpoint.

3.4. LinkedIn
• Feature: LinkedIn Marketing API — automate company page content posts and sponsored event updates.
• Example: Automate post about gallery opening using UGC Post API, mention featured artists.

3.5. Pinterest
• Feature: Pinterest API — automate pin creation and board scheduling for new artworks.
• Example: Configure automated upload of artwork images, descriptions, and price info.

3.6. TikTok
• Feature: Content Publishing API — automate video posts highlighting new exhibitions or artist interviews.
• Example: Configure auto-upload endpoint for artwork showcase videos.

3.7. YouTube
• Feature: YouTube Data API — automate upload and scheduled publishing of promotional videos.
• Example: Scheduled automation for exhibition teasers using channel video.insert endpoint.

3.8. Buffer
• Feature: Buffer Publish API — automate batch scheduling and post queue management for multiple networks.
• Example: Automated batch queue creation on new inventory triggers.

3.9. Hootsuite
• Feature: Hootsuite Platform API — automate publishing workflow and track engagement.
• Example: Automated post approval flows and bulk image scheduling.

3.10. Sprout Social
• Feature: Publishing API — automate smart scheduling and analytics for all social posts.
• Example: Auto-schedule based on audience activity analysis.

3.11. Zoho Social
• Feature: Zoho Social API — automate content calendar creation and post distribution.
• Example: Automatedly add new events and art highlights to content queue.

3.12. Later
• Feature: Later API — automate Instagram and Facebook post timing for optimal reach.
• Example: Configure automated photo carousel scheduling.

3.13. Sendible
• Feature: Scheduling API — automate post distribution from RSS or custom sources.
• Example: Automatically extract new artwork from RSS and create campaign posts.

3.14. SocialBee
• Feature: Category-Based Scheduling — automate categorization and post interval logic.
• Example: Automated slot filling for “new arrivals” and “featured artist” categories.

3.15. Tailwind
• Feature: SmartSchedule — automate optimized pinning times and Instagram post slots.
• Example: Configure automated posting for highest engagement periods.

3.16. HubSpot
• Feature: Marketing Social Tools API — automate integrated campaign posting and tracking.
• Example: Automation of cross-channel announcements tied to CRM event triggers.

3.17. Salesforce Marketing Cloud
• Feature: Social Studio API — automate journey-based conditional publishing.
• Example: Automated event posts triggered by CRM stage changes.

3.18. Slack
• Feature: Incoming Webhooks — automate posting event and art news to internal channels for team awareness.
• Example: Schedule automated internal summaries and shareable assets.

3.19. Trello
• Feature: Trello API Power-Ups — automate card creation for social post planning and deadline tracking.
• Example: Automatically create cards for each new artwork or event as scheduled posts.

3.20. Google Calendar
• Feature: Calendar API — automate reminders and overlays for post publishing.
• Example: Automated event-based publishing reminders in content calendars.

3.21. Mailchimp
• Feature: Campaign API — automate RSS-to-email or event announcement workflows alongside social posts.
• Example: Automatedly sync social content release with email blast triggers.

Benefits

4.1. Automatedly increases promotional reach with minimal manual intervention for art dealers.
4.2. Standardizes posting schedules, automating content distribution across all channels for consistent branding.
4.3. Automates the workflow between inventory management and audience engagement, closing the gap from art arrival to customer awareness.
4.4. Enables scalable automation for simultaneous multi-channel publishing.
4.5. Automator ensures analytics and feedback loops are integrated, automating future campaign optimization based on collected data.
4.6. Reduces human error and resource requirements by leveraging automatable, rule-based workflows.
4.7. Streamlines approvals, saving time for focus on high-value creative marketing through automated operational tasks.