Marketing & Promotion AutomationPurpose
1.2. Automatedly collect content from event calendars, ticketing sites, press releases, and social feeds to synchronize website information.
1.3. Automates news section with recent press mentions, releases, and blog updates for marketing and promotion.
1.4. Automating gig schedule listings, venue changes, and announcements to keep fans engaged and informed.
1.5. Ensures the band’s marketing site is regularly refreshed for SEO and fan retention via workflow automators.
Trigger Conditions
2.2. Press release or band news is published via blog, PR portal, or RSS feed.
2.3. Social account posts contain keywords like “show,” “tour,” or “release.”
2.4. Promoter email received with event details.
2.5. Website update scheduled automation at specific times (cron based).
Platform Variants
3.1. WordPress
• Feature/Setting: REST API; automate POST to create event/news, e.g., configure endpoint /wp-json/wp/v2/posts with event payload.
3.2. Shopify
• Feature/Setting: Admin API; automate creation of new blog/news entries under /admin/api/2022-04/blogs/{blog_id}/articles.json.
3.3. Squarespace
• Feature/Setting: API; automate updating blog or events collection via PATCH requests.
3.4. Wix
• Feature/Setting: Wix Data API; automate insert function to add event/news records.
3.5. Webflow
• Feature/Setting: CMS API; automate POST to /collections/{collection_id}/items for event updates.
3.6. Drupal
• Feature/Setting: JSON:API module; automate POST or PATCH to node/event for shows and node/news for articles.
3.7. Ghost
• Feature/Setting: Content API; automate creating new posts using /ghost/api/v3/admin/posts/.
3.8. Strapi
• Feature/Setting: REST API; automate POST to /shows and /news endpoints for automated web updates.
3.9. Contentful
• Feature/Setting: Management API; automate entry creation in events and news content types.
3.10. HubSpot CMS
• Feature/Setting: Blog API; automate new blog post endpoint for tour news.
3.11. Mailchimp
• Feature/Setting: RSS-to-Email automation; automated trigger when RSS feed updates with new show.
3.12. Airtable
• Feature/Setting: Webhooks and API; automate row creation in ‘Events’ base linked to the website.
3.13. Google Sheets
• Feature/Setting: Apps Script; automate writing to a connected embedded sheet for schedule/news.
3.14. Discord
• Feature/Setting: Webhook; automate posting show/news alerts to website-embedded Discord feed.
3.15. Facebook Pages
• Feature/Setting: Graph API; automate pulling event/news posts and parsing for website integration.
3.16. Instagram
• Feature/Setting: Graph API; automate hashtag or post keyword monitoring for website updates.
3.17. Twitter/X
• Feature/Setting: Tweet retrieval API; automate extract of news and show announcements.
3.18. Google Calendar
• Feature/Setting: Calendar API; automate fetching new events for website’s show section.
3.19. Ticketmaster
• Feature/Setting: Discovery API; automate event retrieval for band with direct show listing updates.
3.20. Eventbrite
• Feature/Setting: Events API; automate download of new event data for automated website posting.
3.21. Zapier
• Feature/Setting: Zap automator for “new event in calendar → website update” workflow.
3.22. Slack
• Feature/Setting: Incoming Webhook or app; automate posting updates to web-embedded Slack channel.
3.23. Notion
• Feature/Setting: Notion API; automate adding a new event/news database page linked to website.
3.24. RSS/XML Feeds
• Feature/Setting: Feed update monitoring automated, then parsed for website content refresh.
Benefits
4.2. Optimizes band’s web presence with automated SEO updates from new content.
4.3. Improves fan engagement through real-time automated show and news updates.
4.4. Reduces human error and delays by automating data entry and news posting.
4.5. Enables scalable, centralized automation for a multi-platform marketing workflow.