Analytics dashboard updates and reporting for marketing efforts

Purpose

1.1. Automate collection and aggregation of marketing metrics from diverse platforms to maintain a real-time analytics dashboard tailored for aerobics instructors in the fitness industry.
1.2. Centralize campaign performance, lead generation, customer engagement stats, and ROI metrics for promotional activities.
1.3. Enable periodic and on-demand report delivery, compare marketing channels, and enable data-driven promotion decisions.

Trigger Conditions

2.1. New campaign launches or updates on any marketing channel.
2.2. Scheduled intervals (e.g., daily, weekly, monthly) for analytics refresh.
2.3. Manual data refresh requests.
2.4. Notable metric thresholds crossed (e.g., spike in engagement or conversions).
2.5. New sales, sign-ups, or event registrations detected.

Platform Variants

3.1. Google Analytics
• API: Reporting API v4
• Feature/Setting: Pull session, conversion, and traffic channel data using scheduled data fetches.

3.2. Facebook Ads
• API: Marketing API (Ad Insights endpoint)
• Feature/Setting: Retrieve ad spend, demographic reach, and campaign performance.

3.3. Instagram
• API: Graph API (Insights)
• Feature/Setting: Fetch post engagement, follower growth, and reach.

3.4. LinkedIn Ads
• API: Marketing Analytics API
• Feature/Setting: Collect sponsored content metrics and click-through rates.

3.5. Twitter/X
• API: Ads API / Engagements endpoint
• Feature/Setting: Aggregate tweet impressions, followers, and ad conversions.

3.6. YouTube
• API: Data API v3 (Analytics endpoint)
• Feature/Setting: Extract watch time, subscriber gain, and audience sources.

3.7. Mailchimp
• API: Campaign Reports endpoint
• Feature/Setting: Download open rates, click rates, and subscriber stats.

3.8. HubSpot
• API: Analytics API
• Feature/Setting: Gather lead generation data and email campaign effectiveness.

3.9. ActiveCampaign
• API: Reports endpoint
• Feature/Setting: Access automation engagement, opens, and campaign returns.

3.10. Salesforce
• API: Analytics REST API
• Feature/Setting: Query lead sources and campaign ROI metrics.

3.11. Google Sheets
• Function: Sheets API append/read
• Feature/Setting: Store, aggregate, and visualize metrics.

3.12. Microsoft Excel (Office 365)
• API: Graph API (Workbook functions)
• Feature/Setting: Import external data, trigger calculations, update visualizations.

3.13. Tableau
• API: REST API
• Feature/Setting: Push new data sources and refresh dashboards automatically.

3.14. Power BI
• API: REST API for datasets
• Feature/Setting: Send batched metrics for auto-refresh and email reporting.

3.15. Slack
• API: Chat.postMessage
• Feature/Setting: Send summary or alert messages when thresholds are met.

3.16. Trello
• API: Cards API
• Feature/Setting: Create or update cards for key promotions or campaign milestones.

3.17. Zoho CRM
• API: Analytics endpoint
• Feature/Setting: Extract leads and campaign source effectiveness.

3.18. Google Data Studio (Looker Studio)
• API: Data Connectors/Community Connector
• Feature/Setting: Automate updates with streaming of raw or processed data.

3.19. Notion
• API: Database API
• Feature/Setting: Record and track campaign performance in custom tables.

3.20. Airtable
• API: Base API
• Feature/Setting: Sync marketing metrics and trigger notification automations.

3.21. Shopify
• API: Admin Analytics API
• Feature/Setting: Collect and display marketing-driven sales and customer acquisition.

3.22. Zapier
• Function: Webhooks / Zap scheduling
• Feature/Setting: Bridge and relay data between disparate marketing tools and analytics dashboards.

Benefits

4.1. Unified performance visibility across all marketing campaigns and platforms.
4.2. Eliminates manual data handling and risk of reporting errors.
4.3. Enables instant response to trending campaigns or emerging issues.
4.4. Facilitates continuous optimization of marketing spend and channel focus.
4.5. Frees staff from repetitive reporting tasks to focus on high-impact promotional activities.