Automated drip campaigns for trial sign-ups

Purpose

1.1. Automate personalized drip email and SMS campaigns to engage users who sign up for aerobics class trials, increasing conversion to paid memberships.
1.2. Deliver scheduled, targeted messages with workout tips, instructor profiles, class reminders, and exclusive offers to reinforce brand value and encourage trial class attendance and retention.
1.3. Track user interaction to optimize campaign timing and content, ensuring higher engagement and maximizing the lifecycle value of each potential client.

Trigger Conditions

2.1. New user submits a trial sign-up form on the aerobics instructor’s website or landing page.
2.2. API receives new trial sign-up event from class management or CRM system.
2.3. Opt-in checkbox for marketing communications is selected during registration.

Platform Variants

3.1. Mailchimp
• API: Add contact to Audience, Configure Customer Journeys for automated drip sequence.
3.2. SendGrid
• API: POST /marketing/contacts for list addition, Automation Trigger for Drip.
3.3. Salesforce Marketing Cloud
• API: TriggeredSend/Definition, Journey Builder for automated email flows.
3.4. HubSpot
• Endpoint: contacts/v1/contact, Workflows tool for nurturing emails.
3.5. ActiveCampaign
• API: /api/3/contacts, Automations feature for multistep drip.
3.6. Klaviyo
• API: POST /api/v2/list, Flows for trial sign-up automations.
3.7. Constant Contact
• API: /contacts/sign_up_form, Email Automation Scheduling within Campaigns.
3.8. Drip
• API: subscribers endpoint, Automated email sequences (Workflows).
3.9. Twilio SMS
• API: POST /Messages for SMS drip to phone number on event registration.
3.10. Moosend
• API: Create Subscriber, Automation Triggers for onboarding flow.
3.11. Campaign Monitor
• API: POST /subscribers, Automation Studio for multicampaign steps.
3.12. Marketo
• REST API: /rest/v1/leads.json, Smart Campaigns for drip logic.
3.13. Zoho Campaigns
• API: Add Contacts, Automation feature for decision-based follow-ups.
3.14. GetResponse
• API: add_contact, Marketing Automation Builder for sequences.
3.15. Mailjet
• API: POST /contactslist, Automation workflows for trial sequences.
3.16. AWeber
• API: /accounts/account_id/lists/list_id/subscribers, Campaigns for drip.
3.17. Brevo (formerly Sendinblue)
• API: POST /contacts, Automation & Email Sequences for post-signup flows.
3.18. Omnisend
• API: POST /contacts, Automation workflows for signup sequences.
3.19. Keap (Infusionsoft)
• API: /contacts, Campaign Builder for scheduled email/SMS.
3.20. MailerLite
• API: POST /subscribers, Automation for onboarding drip messages.

Benefits

4.1. Hands-off nurturing improves lead conversion for aerobics instructors.
4.2. Consistent, timely messaging maintains engagement and reduces drop-offs.
4.3. Personalization drives higher open and response rates, boosting reputation.
4.4. Automated analytics feed actionable insights for continuous marketing improvement.
4.5. Scalable outreach increases enrollment without extra manual labor.