Marketing & PromotionPurpose
1.2. Encourage more reviews on Google, Facebook, and fitness-specific platforms to improve online reputation.
1.3. Automate personalized follow-up requests via email, SMS, or social inbox to boost response rates.
1.4. Centralize received testimonials for web display, marketing, or print material.
1.5. Enable scheduling and sequencing of reminder messages if no response is received after initial prompt.
Trigger Conditions
2.2. Post-payment confirmation for class pass or membership.
2.3. Instructor marking session attendance via mobile app or admin panel.
2.4. Lapsed member after defined inactivity period.
2.5. Positive feedback noted in class feedback form or NPS survey.
Platform Variants
3.1. Twilio SMS
• Feature: Automated SMS review request.
• Sample: Configure SMS API to send templated message 30 minutes post-class.
3.2. SendGrid
• Feature: Trigger personalized email with embedded review link.
• Sample: Use Transactional API with dynamic templates post-participation.
3.3. Mailgun
• Feature: Time-sequenced testimonial request emails.
• Sample: HTTP API for drip campaigns 1-3 days after class.
3.4. ActiveCampaign
• Feature: Automate testimonial campaigns via “Automation Recipes.”
• Sample: Journey triggered from “tag added: attended/aerobics.”
3.5. HubSpot
• Feature: Use Workflows to enroll clients post-session for review request.
• Sample: Workflow enrolled after "Service Closed" property update.
3.6. Google Forms
• Feature: Pre-fill client data and capture testimonials for export.
• Sample: Auto-generate form links, send via webhook.
3.7. Typeform
• Feature: Interactive form for video or text testimonial.
• Sample: API triggers for personalized collection URLs.
3.8. Zendesk
• Feature: Automate ticket creation for positive testimonial follow-up.
• Sample: Using “Triggers & Automations API” for ticket assignment.
3.9. SurveyMonkey
• Feature: Automated survey dispatch after session completion.
• Sample: API “Create Collector” upon class status change.
3.10. Facebook Messenger
• Feature: Automated Messenger prompt for review.
• Sample: Send API “template_message” post-class.
3.11. WhatsApp Business API
• Feature: Pre-approved message template for feedback request.
• Sample: SendTemplate endpoint triggered by attendance webhook.
3.12. Slack
• Feature: Internal review alerts and testimonial channel posting.
• Sample: Incoming Webhooks to dedicated #testimonials channel.
3.13. Zapier
• Feature: Multi-platform triggers and channel syncing for testimonials.
• Sample: “Zap” triggers on CRM event → review app.
3.14. Google My Business API
• Feature: Generate direct review links.
• Sample: “PlaceID” links sent to clients on feedback event.
3.15. Yotpo
• Feature: Automate review request email and display on site.
• Sample: API “Create Review Request” for new customers.
3.16. Trustpilot
• Feature: Automated feedback invitations.
• Sample: “Invite” endpoint triggered post-service.
3.17. Podium
• Feature: Multi-channel (SMS, email) review requests.
• Sample: Use “Reviews API” post-class flag.
3.18. Reputation.com
• Feature: Automated outreach for online review site optimization.
• Sample: API-driven requests tied to CRM events.
3.19. Intercom
• Feature: Automated in-app or inbox testimonials prompt.
• Sample: “Outbound Message” API after class activity logs.
3.20. Calendly
• Feature: Post-event survey/review sequence.
• Sample: Event completion webhook triggers follow-up email.
3.21. Salesforce
• Feature: Process Builder/Flow for post-service testimonial ask.
• Sample: Record update triggers workflow for feedback request.
Benefits
4.2. Frees staff from manual follow-up while ensuring clients are prompted consistently.
4.3. Reduces time to publish new testimonials on site with auto-sync functionality.
4.4. Amplifies word-of-mouth and referral opportunities with minimal human effort.
4.5. Tracks, analyzes, and acts on sentiment to inform marketing adjustments swiftly.