Marketing & PromotionPurpose
1.2. Automatically collect, organize, and send leads to email marketing tools, CRMs, SMS systems, or other follow-up channels.
1.3. Ensure rapid response and conversion rate tracking from digital marketing campaigns for aerobics instructors.
1.4. Synchronize lead data with sales, promotions, and follow-up workflows.
Trigger Conditions
2.2. Arrival of new data in embedded lead-capture widget on the website.
2.3. Webhook notification from form builder or web platform confirming submission.
2.4. API event for new lead or prospect created.
Platform Variants
3.1. HubSpot
• Feature/Setting: Configure “Form Submission” webhook; set form ID to forward new leads via HubSpot API endpoint (POST /forms/v2/submissions); sample: map name, email, phone in payload.
3.2. Salesforce
• Feature/Setting: Use “Web-to-Lead” feature; embed HTML form with Salesforce Org ID; map fields to Lead object; trigger Lead Assignment Rules.
3.3. Mailchimp
• Feature/Setting: Mailchimp API v3 POST to /lists/{list_id}/members; automate subscription addition upon form submission.
3.4. ActiveCampaign
• Feature/Setting: “Add Contact” via POST /api/3/contacts; configure automations to trigger welcome emails.
3.5. Google Sheets
• Feature/Setting: Google Sheets API—Append form data to target sheet using Sheets API v4; set up notification for new row.
3.6. Airtable
• Feature/Setting: Airtable API “Create Record” endpoint in specified base/table; configure form fields-to-columns mapping.
3.7. Pipedrive
• Feature/Setting: Pipedrive Deals API; add new person and create deal automatically via POST /persons and /deals endpoints.
3.8. Zoho CRM
• Feature/Setting: Webform to Lead feature; integrate Zoho Forms and CRM API POST /Leads; notify sales team with custom rule.
3.9. Microsoft Dynamics 365
• Feature/Setting: Use Dynamics Web API to insert Lead record on POST form submission; map website fields to Lead attributes.
3.10. Keap (Infusionsoft)
• Feature/Setting: API request to /contacts endpoint to create or update contact record; trigger campaign sequence.
3.11. Facebook Lead Ads
• Feature/Setting: Subscribe to Leadgen webhook; retrieve leads via Graph API GET /{form_id}/leads.
3.12. Gravity Forms (WordPress)
• Feature/Setting: Use “Zapier Add-On” or Webhooks Add-On; send POST request on form submit to designated API.
3.13. Typeform
• Feature/Setting: Configure Webhooks to POST to integration endpoint upon form submission; include all answers in payload.
3.14. Jotform
• Feature/Setting: Enable webhook integration; configure POST to CRM or sheet endpoint on new submission.
3.15. Wufoo
• Feature/Setting: Use “Webhook Integration” to POST completed form fields to destination endpoint.
3.16. Unbounce
• Feature/Setting: Set up Webhook Integration; POST form data automatically to desired API endpoint.
3.17. Zoho Forms
• Feature/Setting: Webhook/Integration settings; send form submission data directly to CRM API.
3.18. Formstack
• Feature/Setting: Configure API endpoint and webhook for instant form data transfer to marketing CRM.
3.19. Shopify
• Feature/Setting: Shopify Admin API Webhooks on “customers/create” for contact forms; POST data to follow-up automation.
3.20. Wix
• Feature/Setting: Wix Automations—trigger “Form Submitted” with HTTP function sending collected data to CRM endpoint.
3.21. Squarespace
• Feature/Setting: Squarespace Form Blocks connected via Zapier or webhook to destination database or CRM.
3.22. ClickFunnels
• Feature/Setting: Integration setup with webhook/API, sending funnel opt-in leads directly to CRM endpoint.
Benefits
4.2. Accelerates lead response for higher conversion.
4.3. Centralizes data for targeted marketing and follow-up.
4.4. Enhances tracking and reporting of marketing ROI.
4.5. Scales with growth in digital campaigns and lead volume.