Cross-promotion with local tourism partners

Purpose

1.1. Automate cross-promotion between the aquarium and local tourism partners to increase visitors by exchanging promotional content, offers, and event announcements via multiple digital channels.
1.2. Automatedly distribute marketing assets, coupon codes, bundled ticket offers, and event notifications.
1.3. Automator coordinates campaign scheduling, partner listings, and reporting for continuous optimization.
1.4. Automatable lead capture and tracking from referral sources to measure and improve promotion outcomes.
1.5. Automating the placement and update of promotions on affiliate websites and social media accounts to maximize exposure during peak travel periods.

Trigger Conditions

2.1. Addition of a new partner in CRM triggers automated onboarding sequence and content distribution.
2.2. Scheduled event or new promotion entry automates notification sends to all partnered tourism operators.
2.3. Receipt of partner referrals via webhooks or APIs triggers automated coupon issuance and notification to aquarium staff.
2.4. Periodic audit automates rediscovery of new local businesses for potential cross-promotion.
2.5. Expiry of an offer automates campaign removal and updates statistics across all channels.

Platform Variants

3.1. HubSpot CRM
• Feature/Setting: Configure workflows to automate partner onboarding, campaign tracking, and reporting using Custom Workflows API; sample: Trigger on "New Partner Added".
3.2. Salesforce
• Feature/Setting: Use Process Builder and Flow Builder to automate communication and task assignment with tourism partners; sample: Auto-email on lead creation.
3.3. Mailchimp
• Feature/Setting: Automate segmented email drips using Campaign API; sample: Schedule promo emails when event created in aquarium CMS.
3.4. ActiveCampaign
• Feature/Setting: Use Automation Builder to trigger cross-promotional email sequences; sample: Auto-add partnered business to campaign list.
3.5. SendGrid
• Feature/Setting: Send Promotional Email API; automates content delivery for joint offers.
3.6. Twilio SMS
• Feature/Setting: Programmable Messaging API automates SMS send-outs for flash deals to ticket buyers.
3.7. WhatsApp Business API
• Feature/Setting: Automate cross-promotions via broadcast messages to partner-sourced leads.
3.8. Facebook Graph API
• Feature/Setting: Automate posting event co-promotions to aquarium and partner Facebook pages.
3.9. Instagram Graph API
• Feature/Setting: Automate story and post publishing with tagged partners for joint events.
3.10. Google Ads API
• Feature/Setting: Automated campaign adjuster for partner-related search and display ads.
3.11. Meta Ads API
• Feature/Setting: Automates ad placement targeting travel audiences with bundle offers.
3.12. Eventbrite API
• Feature/Setting: Automate event creation and co-marketing on multiple partner events pages.
3.13. Shopify
• Feature/Setting: Automate product bundle offers in aquarium’s online store with partner coupons.
3.14. Zapier
• Feature/Setting: Automate triggers across partner email, social, and CRM apps for cross-channel promotion.
3.15. Calendly
• Feature/Setting: Automate joint scheduling of cross-promotional webinars or education sessions.
3.16. Google Sheets API
• Feature/Setting: Automate syncing of partner campaign metrics for automated reporting.
3.17. Slack
• Feature/Setting: Automate partner communication channels; trigger notifications for campaign milestones via Slack Bot API.
3.18. Trello
• Feature/Setting: Automate workflow boards for visual tracking of cross-promotion tasks; sample: Card auto-create on campaign assignment.
3.19. Airtable
• Feature/Setting: Automate contact and task tracking with Partner Table API integrations; sample: Automate reminder emails.
3.20. Google Calendar API
• Feature/Setting: Automate shared event posting and notification to all cross-promoting stakeholders.
3.21. SurveyMonkey API
• Feature/Setting: Automate feedback collection post-joint promotions from visitors.
3.22. Canva API
• Feature/Setting: Automate templated co-branded asset creation for use in all campaigns.

Benefits

4.1. Enhanced scalability: Automatedly coordinate with dozens of partners without manual intervention.
4.2. Rapid campaign launches: Automation reduces time-to-market for seasonal or last-minute promotions.
4.3. Consistent and error-free execution: Automator ensures messaging is timely, correct, and multichannel.
4.4. Improved tracking: Automated systems collect and synthesize cross-channel referral metrics for ROI analysis.
4.5. Increased partnership value: Automation demonstrates professionalism, strong data sharing, and increased campaign throughput for tourism partners.
4.6. Fosters innovative automatable engagement methods, such as quiz contests, scavenger hunts, or app-based collaborations with nearby attractions.
4.7. Automates all routine admin, letting marketing staff focus on strategy and creativity.