Geo-targeted push notifications to visitors

Purpose

1.1. Automate geo-targeted push notifications to aquarium visitors to promote events, updates, and offers based on visitor location.
1.2. Automatedly deliver real-time, relevant marketing messages to drive higher visitor engagement and attraction attendance.
1.3. Boost visitor retention through automation of timely and personalized communication during and after visits.
1.4. Automate promotional push campaigns for exhibits, timed-entry reminders, VIP offers, and emergency announcements, targeted by geofenced zones within or around the aquarium.

Trigger Conditions

2.1. Visitor’s device enters a predefined geofenced area inside or outside the aquarium.
2.2. Visitor checks in using mobile app or Wi-Fi captive portal triggering automated push notification.
2.3. Visitor lingers in a specific exhibit zone beyond a threshold time, automating promotional or educational notifications.
2.4. Pre-set schedule for automated push before, during, or after visit.
2.5. Special event attendance, member status, or previous activity triggers automator to send notification.

Platform Variants

3.1. OneSignal
• Feature/Setting: Automated Geofence Segments; configure notification rule based on device location.

3.2. Firebase Cloud Messaging (FCM)
• Feature/Setting: Automated FCM Topics & Geo-queries; set up location-based messaging.

3.3. Airship (Urban Airship)
• Feature/Setting: Automate "Location Triggers" via Message Composer and Places integration.

3.4. MoEngage
• Feature/Setting: Automated "Geo-fences" with Push Templates; link to audience segments.

3.5. CleverTap
• Feature/Setting: Geo-based Engage Campaigns; automatedly setup triggers for entry/exit.

3.6. Braze
• Feature/Setting: Automated "Location-based Push" with APIs for event-based triggers.

3.7. Kumulos
• Feature/Setting: Geo-fencing Automation; configure push to specific zones.

3.8. Leanplum
• Feature/Setting: Automate "Location Messages" using Audience Builder.

3.9. Notificare
• Feature/Setting: Geo Triggers; create automated rules for push.

3.10. VWO Engage (PushCrew)
• Feature/Setting: Automated Segmentation by Geography; set browser push rules.

3.11. Xtremepush
• Feature/Setting: Automated Geolocation Triggers in Multichannel Campaign builder.

3.12. Iterable
• Feature/Setting: Location-based Journey Automation; configure webhook triggers.

3.13. Pusher Beams
• Feature/Setting: Automated device interests API, geofencing via app logic.

3.14. IBM Watson Campaign Automation
• Feature/Setting: Location Data-driven Push automation in journey designer.

3.15. Pushwoosh
• Feature/Setting: Automated Geo-zones Push, proximity trigger set-up.

3.16. Localytics
• Feature/Setting: Automated Places & Location Segmentation; built-in push triggers.

3.17. PlotProjects
• Feature/Setting: Automated GeoFence creation API; notify via mobile SDK.

3.18. Swrve
• Feature/Setting: Automated Geolocation Campaigns; configure entry/exit events.

3.19. Accengage
• Feature/Setting: Automated Geo-targeted Push; configure in scenario builder.

3.20. PushBots
• Feature/Setting: Segment users by location, automate push to defined geofence.

3.21. Amazon SNS (Simple Notification Service)
• Feature/Setting: Automated Message Fanout; integrate with Lambda for geo-trigger.

3.22. Signal (BrightTag)
• Feature/Setting: Automated Geo-segment Sync with push partners.

3.23. Salesforce Marketing Cloud Mobile Studio
• Feature/Setting: Automate Location Studio Push; configure Journey Builder entry.

3.24. Appboy (now Braze)
• Feature/Setting: Automated Location Push; use built-in geo events.

Benefits

4.1. Automates targeted communication, increasing on-site engagement and value per visit.
4.2. Reduces manual marketing, letting staff focus on creative campaigns, not repetitive tasks.
4.3. Automation enhances visitor experience by delivering contextual, timely information.
4.4. Automated analytics gather real-time data for ongoing campaign optimization.
4.5. Enables scalable, automatable multi-campaign execution in busy attraction environments.