Marketing & PromotionPurpose
1.2. Automates segmentation of mailing lists based on visitor interests, visit history, demographics, and engagement, enabling targeted email marketing automations, seasonal campaigns, membership reminders, and event promotions.
1.3. Automates integration of visitor data from booking, CRM, POS, and loyalty systems to automatically personalize email content and automate campaign flows.
1.4. Enables automated A/B testing, automated analytics, and responsive design for mobile-optimized, result-driven campaigns.
Trigger Conditions
2.2. Visitor achieves loyalty points threshold or membership anniversary.
2.3. Automated calendar events such as holidays, school breaks, or special exhibits.
2.4. Automated triggers from user behavior (abandoned cart, last visit X days ago).
2.5. Manual batch uploads of leads from partners or at booths.
2.6. Birthday or anniversary triggers from stored customer profiles.
2.7. Engagement scoring automation (low open/click rate triggers re-engagement series).
Platform Variants
3.1. Mailchimp
• Feature/Setting: Automate journeys with Customer Journeys, configure Audience Segmentation, connect via Mailchimp API v3.0 for triggered campaigns.
3.2. SendGrid
• Feature/Setting: Automation via Marketing Campaigns; API: /v3/marketing/singlesends; setup automated sender identities.
3.3. HubSpot
• Feature/Setting: Workflow Automation in Marketing Hub; API: /email/public/v1/singleEmail/send; configure contact list triggers.
3.4. ActiveCampaign
• Feature/Setting: Automate email sequences with Automations Builder; API: /api/3/campaigns; map CRM events to automation triggers.
3.5. Constant Contact
• Feature/Setting: Automated Email Series; API: /v2/emailmarketing/campaigns; connect event signups to email triggers.
3.6. Klaviyo
• Feature/Setting: Flows Automation; API: /api/v1/flows; automate based on user attributes and activities.
3.7. Salesforce Marketing Cloud
• Feature/Setting: Journey Builder; API: /messaging/v1/email/messages; automate email outreach by segment.
3.8. Moosend
• Feature/Setting: Automation Workflows; API: /campaigns; set up for cart abandonment and event triggers.
3.9. Zoho Campaigns
• Feature/Setting: Autoresponder; API: /sendmail; automate follow-ups and educational sequences.
3.10. Campaign Monitor
• Feature/Setting: Automated Journeys; API: /campaigns; enable event-based email automation.
3.11. GetResponse
• Feature/Setting: Marketing Automation; API: /v3/newsletters; build behavioral triggers for segmented campaigns.
3.12. Brevo (formerly Sendinblue)
• Feature/Setting: Automation Workflow; API: /v3/smtp/email; configure drip and re-engagement automations.
3.13. MailerLite
• Feature/Setting: Automation Flows; API: /api/v2/campaigns; automate audience-based targeting.
3.14. Oracle Eloqua
• Feature/Setting: Program Canvas for automating campaigns; API: /api/REST/2.0/assets/email; connect to visitor database.
3.15. Marketo
• Feature/Setting: Smart Campaigns; API: /rest/v1/emails.json; automate multi-step nurture flows.
3.16. AWeber
• Feature/Setting: Automated Follow Ups; API: /accounts/account_id/campaigns; enable automated onboarding.
3.17. Drip
• Feature/Setting: ECRM Automation Workflows; API: /v2/user_id/workflows; tie ticketing events to automated emails.
3.18. Emma
• Feature/Setting: Automated Email Series; API: /groups/:group_id/memberships; automate bulk send campaigns.
3.19. Omnisend
• Feature/Setting: Automation Workflows; API: /campaigns; set up automatic event reminders.
3.20. SharpSpring
• Feature/Setting: Visual Workflow Builder; API: /v1/emails; automate segmentation and lead-nurture emails.
Benefits
4.2. Automates segmentation, reducing manual workload and enabling audience targeting at scale.
4.3. Automated analytics and A/B testing improve outcomes and ROI.
4.4. Automation provides instant response to triggers, keeping communications timely and relevant.
4.5. Automating routine promotions frees staff for higher-value activities.
4.6. Automated flows nurture visitors for repeat visits, increasing revenue over time.