Social media campaign scheduling and reporting

Purpose

1.1. Automate social media campaign scheduling and reporting to ensure consistent, timely promotion of aquarium events, exhibits, and news.
1.2. Enable automated multi-channel posting across major social platforms, targeting audiences based on behavior, interests, and geography for the Aquarium Recreation sector.
1.3. Automatically collect engagement metrics, aggregate campaign KPIs, and generate real-time marketing reports for instantaneous insights into campaign performance.
1.4. Streamline repetitive marketing workflows to reduce workload and eliminate human error when scheduling promotions, event reminders, and content updates.
1.5. Facilitate automated A/B testing of various content types (videos, photos, stories) and timing strategies, with auto-adjustment based on interaction trends.

Trigger Conditions

2.1. New content approved (e.g., exhibit update, event, or promotion).
2.2. Predefined calendar dates/times reached for campaign release.
2.3. Third-party trigger, e.g., audience growth milestone, or integration from content management workflow.
2.4. Campaign performance threshold (e.g., post with low engagement triggers re-scheduling or content tweaks).
2.5. Manual input by marketing team or department head via approved dashboard or form.

Platform Variants

3.1. Facebook
• Feature/Setting: Graph API – configure /me/feed POST to automate post scheduling, fetch Insights for automated campaign reports.
3.2. Instagram
• Feature/Setting: Instagram Graph API – automate publishing via /media endpoint, retrieve analytics with /insights.
3.3. Twitter (X)
• Feature/Setting: Twitter API v2 – configure POST /tweets to automate scheduling tweets, GET /metrics for performance.
3.4. LinkedIn
• Feature/Setting: LinkedIn Marketing Developer Platform – automate content posting with /ugcPosts, gather analytics via /organizationalEntityShareStatistics.
3.5. YouTube
• Feature/Setting: YouTube Data API – automate video uploads via videos.insert, automate pulling reports from reports.query.
3.6. Pinterest
• Feature/Setting: Pinterest API – automate Pin creation with POST /v5/pins, retrieve engagement metrics with GET /v5/analytics.
3.7. TikTok
• Feature/Setting: TikTok for Developers API – automate content uploads with /video/publish, automate report fetches from /video/data.
3.8. Buffer
• Feature/Setting: Buffer Publish API – queue posts across social channels via POST /updates/create, automate campaign analytics retrieval.
3.9. Hootsuite
• Feature/Setting: Hootsuite API – schedule posts using POST /messages, automate performance dashboard updates with GET /analytics.
3.10. Sprout Social
• Feature/Setting: Sprout API – programmatically automate post scheduling and automatedly retrieve campaign reports.
3.11. HubSpot
• Feature/Setting: Social Media API – automate campaign scheduling via POST /broadcasts, pull reporting with GET /broadcasts.
3.12. Salesforce Marketing Cloud
• Feature/Setting: Social Studio API – automate publishing using POST /publish, automate analytics with GET /metrics.
3.13. Zoho Social
• Feature/Setting: Zoho Social API – automate post publishing via POST /socialmedia, automate analytics data extraction.
3.14. Sendible
• Feature/Setting: Sendible API – automate content scheduling with POST /posts, automate reporting via GET /reports.
3.15. Later
• Feature/Setting: Later Platform API – automate media scheduling and reporting workflows.
3.16. Agorapulse
• Feature/Setting: Agorapulse API – automate publishing to multiple platforms and automate pulling comprehensive engagement reports.
3.17. Planoly
• Feature/Setting: Planoly API – programmatically automate visual post-planning and schedule posts in automation flows.
3.18. SocialBee
• Feature/Setting: SocialBee API – automate campaign creation and posting cycles, with automated reporting dashboards.
3.19. ContentCal
• Feature/Setting: ContentCal API – configure automation for scheduling posts and reporting content calendar performance.
3.20. Google Analytics
• Feature/Setting: Google Analytics Reporting API – automate campaign traffic/engagement reporting by pulling relevant social channel data.

Benefits

4.1. Automates repetitive campaign tasks, freeing up marketing resources for strategy refinement.
4.2. Automates cross-channel delivery and timing, maximizing audience reach and continuously optimizing engagement.
4.3. Automated, real-time reporting offers up-to-the-minute insights for aquarium marketing teams and attraction managers.
4.4. Ensures all scheduled content is released consistently and in compliance with aquarium branding guidelines, reducing manual oversight.
4.5. Supports scaling marketing via automation and optimizes campaign investments using automated performance analytics and reporting loops.