Customer win-back campaigns for inactive clients

Purpose

1.1. Automate re-engagement with previously active customers who have become inactive using targeted marketing for archery equipment retail.
1.2. Automating segmentation to identify lapsed clients based on last purchase, interactions, or inactivity thresholds.
1.3. Automate personalized win-back messaging through multiple channels—email, SMS, ads—to revive interest and increase sales.
1.4. Automatedly deliver offers, educational content, and loyalty perks to encourage customer return.

Trigger Conditions

2.1. Customer account marked inactive after X days with no orders or engagement (CRM automation).
2.2. No email/SMS clicks or opens for X days (marketing automation platforms).
2.3. Notification from POS system of no store visit or purchase (POS API automation).
2.4. Automated flag in the loyalty platform for inactivity.

Platform Variants

3.1. Salesforce
• Feature/Setting: Process Builder/Flow automation; automate triggered email when “Last Activity Date” exceeds threshold.
3.2. HubSpot
• Feature/Setting: Workflow automation; automate win-back email sequence for lifecycle stage “Inactive.”
3.3. Mailchimp
• Feature/Setting: Customer segmentation + automation triggers; automate email campaign for contacts not opened emails in 90 days.
3.4. Klaviyo
• Feature/Setting: List trigger + flow automation; automate SMS/email win-back flow for “Lost” segment.
3.5. ActiveCampaign
• Feature/Setting: Automations + segment builder; automate personalized reactivation emails for inactivity segment.
3.6. Twilio
• Feature/Setting: Programmable SMS API; automate dispatch of win-back SMS for flagged phone numbers.
3.7. SendGrid
• Feature/Setting: Automation Campaigns; automate series of email reminders for re-engagement.
3.8. Constant Contact
• Feature/Setting: List Engagement Automation; automate send for re-engagement series for low-openers.
3.9. Zoho CRM
• Feature/Setting: Workflow Rules; automate tasks, emails, and SMS alerts for inactivity triggers.
3.10. Shopify
• Feature/Setting: Shopify Flow; automate win-back discount codes on order inactivity.
3.11. WooCommerce
• Feature/Setting: AutomateWoo plugin; automate win-back email after a set period of no purchases.
3.12. Intercom
• Feature/Setting: Automated Messages; automate sending of custom win-back campaigns based on user inactivity.
3.13. Marketo
• Feature/Setting: Smart Campaigns; automate reactivation stream for members without engagement.
3.14. Facebook Ads
• Feature/Setting: Custom Audiences via API; automate ads targeting email list of inactive customers.
3.15. Google Ads
• Feature/Setting: Customer Match; automate retargeting inactive user list with offers.
3.16. Pipedrive
• Feature/Setting: Workflow Automation; automate scheduling of follow-up tasks or emails for dormant deals.
3.17. Omnisend
• Feature/Setting: Automation Workflow; automate multi-channel win-back campaigns (email/SMS).
3.18. Freshmarketer
• Feature/Setting: Journey Automation; automate custom reactivation experience.
3.19. Segment
• Feature/Setting: Automated audience sync to ad platforms and tools for focused win-back.
3.20. LoyaltyLion
• Feature/Setting: Automated Rewards Recall; trigger offers to inactive loyalty members.

Benefits

4.1. Automating customer win-back maximizes revenue by recovering lapsed clients at scale.
4.2. Automation precision ensures outreach occurs at optimal inactivity intervals for the archery retail sector.
4.3. Multi-platform automation diversifies communication, increasing engagement chances.
4.4. Automated campaign analytics bring visibility to winning segmentation and messaging.
4.5. Automatedly nurtures long-term loyalty and brand recall with minimal manual intervention.