Marketing & PromotionPurpose
1.2. Automatedly deliver launch announcements via multi-channel marketing: email, SMS, social media, website updates, and push notifications.
1.3. Automate event creation for product demo days, manage RSVP, automate social engagement, and automate follow-up sequences for leads and feedback.
1.4. Automate workflow triggers, scheduling, message assembly, asset handling (images, videos, PDFs), and personalize communications for distinct target lists.
Trigger Conditions
2.2. Manual submit of product launch form by store marketing team.
2.3. Scheduled product release date/time.
2.4. Automated webhook trigger from supplier or manufacturer system.
2.5. Change in product status (“Preorder” to “Available”).
2.6. Social listening API detects product tease/hype on monitored accounts.
Platform Variants
• Feature/Setting: Automate campaign created via “Create Campaign” API; set dynamic segment, use merge tags for product data, schedule send.
3.2. Salesforce Marketing Cloud
• Feature/Setting: “Triggered Send Definition”; automates personalized email broadcast on launch event.
3.3. Twilio
• Feature/Setting: Automate “Send SMS Message” API with product release text and short link; configure automation for list segmentation.
3.4. SendGrid
• Feature/Setting: Automate transactional template sendout; API v3 Email endpoint for triggered product announcement email.
3.5. Facebook Pages
• Feature/Setting: Automate scheduled page posts via Graph API; include product visuals, call to action.
3.6. Instagram
• Feature/Setting: Automate post/story publishing using Content Publishing API with product launch hashtag and tagged products.
3.7. Twitter (X)
• Feature/Setting: Automate product tweets via v2 API POST /tweets endpoint; include automation for scheduling.
3.8. Shopify
• Feature/Setting: Automate “Product Publish Webhook” and automate email via app or API call for pre-configured lists.
3.9. WordPress
• Feature/Setting: Automate blog post publishing via REST API; automate meta and image population from launch data.
3.10. Slack
• Feature/Setting: Automate channel announcement via chat.postMessage API; trigger is launch creation.
3.11. Discord
• Feature/Setting: Automated bot notification in specified channels via webhook; announce launch with images.
3.12. Google Calendar
• Feature/Setting: Automate new event creation; post demo days or virtual launch webinars with invite links.
3.13. Eventbrite
• Feature/Setting: Automate event creation via Event Creation API; automate registration links in follow-up.
3.14. Microsoft Teams
• Feature/Setting: Automate message to teams/channel about new launch; schedule via Microsoft Graph API.
3.15. WhatsApp Business API
• Feature/Setting: Automate blast messaging for opt-in contacts; automate media attachments with launch visuals.
3.16. Zapier
• Feature/Setting: Automate cross-post, data push, action chaining between platforms for seamless product announcement.
3.17. Typeform
• Feature/Setting: Automate feedback form triggered post-launch; link in email/SMS via Forms API.
3.18. HubSpot
• Feature/Setting: Automate email/sequence to leads; workflow triggered by product launch property change.
3.19. ActiveCampaign
• Feature/Setting: Automate broadcast campaign to specific product interest segments on new product launch trigger.
3.20. Trello
• Feature/Setting: Automate tasks/checklists in board for marketing actions; automate notification to members.
3.21. Google Sheets
• Feature/Setting: Automate sheet update with product data and trigger follow-up action workflow.
Benefits
4.2. Automates repetitive marketing tasks, increases consistency and accuracy in announcement content.
4.3. Delivers omnichannel reach with automated segmentation and personalization.
4.4. Automates lead nurturing post-announcement, improving conversion rates.
4.5. Reduces manual errors and enables auditable, scalable campaign management.
4.6. Automation enables event-driven engagement, timely follow-up, and automated analytics collection.