SMS marketing campaigns triggered by specific events

Purpose

1. Automate SMS marketing campaigns to drive customer engagement, promote new products, offer discounts, and notify about events, based on automatable criteria such as customer actions, shopping behavior, or inventory changes specific to an archery retail context.

2. Enhance customer retention, upsell archery equipment, automate promotion of special deals, class registrations, and archery events.

3. Foster brand loyalty, trigger automated, targeted communication directly to segmented customer groups and track campaign responses in real-time.

Trigger Conditions

1. Automatable events: new sign-ups, purchases, abandoned carts, event registrations, equipment servicing reminders, loyalty thresholds reached, and restock notifications.

2. Automatedly segment by customer type: club members, first-time buyers, active archers.

3. Time-based automation: scheduled campaigns before archery tournaments or hunting seasons.

Platform Variants

1. Twilio SMS

• Function/API: Automate SMS dispatch using Twilio Programmable Messaging API. Sample: Configure trigger for “purchase completed” to auto-send a thank-you SMS.
  

2. Plivo

• Function/API: Automate via Plivo SMS API; set conditional logic for event-driven automated messages.
  

3. Vonage (Nexmo)

• Function/API: Use SMS API to automate SMS on new customer registration.
  

4. Sinch

• Function/API: Leverage automated SMS campaign workflows with Sinch Messaging API.
  

5. MessageBird

• Function/API: Automate “abandoned cart” SMS using Flow Builder and SMS API integration.
  

6. Infobip

• Function/API: Configure automated SMS journeys in Infobip Flow, triggered by inventory updates.
  

7. ClickSend

• Function/API: Use SMS API to automate event reminder sends on scheduled intervals.
  

8. SMSGlobal

• Function/API: Automate loyalty reward notifications using SMSGlobal’s trigger-based Send SMS API.
  

9. Telesign

• Function/API: Automate order status notifications via Telesign SMS API, set on status change.
  

10. Textlocal

• Function/API: Utilise Automated Workflows for segmented SMS marketing on event triggers.
  

11. SimpleTexting

• Feature: Setup automation for incoming keyword messages to launch a promotional sequence.
  

12. Mozeo

• Feature: Configure automated birthday SMS messages from stored customer data.
  

13. EZ Texting

• Feature: Trigger targeted marketing texts based on purchase history logic.
  

14. Salesmsg

• Function/API: Automate personalized follow-up SMS using Zapier integration on “new customer” event.
  

15. Podium

• Feature: Automated feedback request SMS after service appointments.
  

16. TextMagic

• Function/API: Automate campaign SMS with conditional autoresponders for archery seminars.
  

17. Trumpia

• Feature: Automated multichannel drips initiated by newsletter sign-up.
  

18. Mobiniti

• Feature: Trigger re-engagement SMS when customers are inactive for 90 days.
  

19. Heymarket

• Function/API: Automate order confirmation SMS with Heymarket’s API, linked to POS.
  

20. SMSAPI

• Function/API: Send auto-responses for event registrations using automation triggers on the SMSAPI platform.
  

21. Kaleyra

• Function/API: Implement automated bulk SMS out for flash sales using Kaleyra Messaging Gateway.
  

Benefits

1. Accelerates marketing automation, boosting campaign efficiency and revenue.

2. Enables highly targeted, automated, and timely communication, increasing customer engagement.

3. Improves operational efficiency by automating repetitive marketing tasks.

4. Automates reporting and analytics, enabling real-time campaign adjustments.

5. Automated SMS ensures consistent customer outreach even outside business hours.

6. Automates segmented marketing, maximizing ROI on promotional efforts in archery retail.