Marketing & PromotionPurpose
1.2. Send automated email/SMS reminders to prospects who initiated but did not complete bookings.
1.3. Automate segmentation of leads, track incomplete bookings, and automate personalized outreach using automation workflows.
1.4. Automator triggers customizable templates for service-specific promotions, incentives, or additional questions via automated flows.
1.5. Automate analysis of response data and conversion tracking for ongoing campaign optimization.
Trigger Conditions
2.2. No payment or confirmation detected, automating a “cart abandonment” flag.
2.3. User authenticated or provided contact during process, allowing retrieval of email or mobile number using automation.
2.4. Time-based triggers (e.g., 1 hour, 24 hours after abandonment) automate message dispatch.
Platform Variants
3.1 Twilio SMS
- Feature/Setting: Automated SMS API; configure SMS send with recipient contact, message template, automated trigger time (e.g., POST to /Messages).
3.2. SendGrid
- Feature/Setting: Automated transactional email; set up Automation Triggered Email, map booking abandonment to template.
3.3. Mailchimp
- Feature/Setting: Automate abandoned cart emails via “Customer Journey” automation, mapping trigger to aromatherapy incomplete bookings.
3.4. ActiveCampaign
- Feature/Setting: Abandoned cart automation; define start trigger as failed booking event, configure follow-up sequence.
3.5. Klaviyo
- Feature/Setting: Flows > Create Flow > Abandoned Cart; map aromatherapy service to custom event, automate audience segmentation.
3.6. HubSpot
- Feature/Setting: Workflows > automate email send after booking property “is abandoned”, set delay, automate reminder.
3.7. Salesforce Marketing Cloud
- Feature/Setting: Journey Builder automate abandoned booking journey; API event triggers, email/SMS nodes.
3.8. Constant Contact
- Feature/Setting: Automated Email Series; set condition for incomplete booking, personalize aromatherapy template.
3.9. Zoho CRM
- Feature/Setting: Workflow Rule; setting: abandoned status, triggers automated email with booking link.
3.10. SMSAPI
- Feature/Setting: Automate outbound SMS using /sms/send endpoint with customizable templates.
3.11. Infusionsoft (Keap)
- Feature/Setting: Campaign Builder automation; apply trigger tag on abandoned booking, automate follow-up sequence.
3.12. Moosend
- Feature/Setting: Automations > Trigger event “abandoned booking”, action: send aromatherapy follow-up email.
3.13. Drip
- Feature/Setting: Workflow Trigger “Booking started but not completed”; automates email or SMS.
3.14. Omnisend
- Feature/Setting: Automation > Abandoned Cart; configure trigger for aromatherapy services and follow-up frequency.
3.15. Shopify Flow
- Feature/Setting: Trigger “abandoned checkout”, action: send email via email provider integration.
3.16. EmailOctopus
- Feature/Setting: Automation > Abandoned cart campaign, use booking status as automation criterion.
3.17. GetResponse
- Feature/Setting: Marketing Automation > Condition: abandoned booking > Action: send aromatherapy-specific email/SMS.
3.18. VoodooSMS
- Feature/Setting: Automate outbound SMS messaging using API workflow on uncompleted bookings.
3.19. Intercom
- Feature/Setting: Custom Bot or Series according to booking event properties, automate message delivery.
3.20. Bitrix24
- Feature/Setting: CRM Automation; trigger workflow when booking remains incomplete, send automated personalized reminder.
Benefits
4.2. Reduces manual outreach, freeing staff time by automating repetitive follow-ups.
4.3. Enables automated timely, personalized client communication for better engagement.
4.4. Supports multichannel outreach (email/SMS/CRM), automating comprehensive recovery campaigns.
4.5. Allows automated performance tracking and optimization of messaging campaigns for ongoing improvement.