Marketing & PromotionPurpose
1.2. Ensure consistent, timed, and targeted marketing for retention, upselling, and education.
1.3. Achieve personalized automation for scheduled or trigger-based promotional communications to encourage bookings and build brand loyalty.
1.4. Replace manual processes by automating the flow from content creation to multi-channel delivery across email and SMS.
Trigger Conditions
2.2. Predefined schedule (weekly/monthly/seasonal campaign automation).
2.3. User behavior (booking, inquiry, or interaction automating customized follow-up tips/content).
2.4. Manual trigger from marketing team for urgent/seasonal updates automation.
Platform Variants
3.1. Twilio SMS
• Feature/Setting: Automated SMS campaign via Programmable SMS API.
• Example: Configure POST to /Messages endpoint with body containing wellness tips or blog summary.
3.2. SendGrid
• Feature/Setting: Automated email marketing using Marketing Campaigns API.
• Example: Trigger POST /marketing/singlesends with blog URL and template ID.
3.3. Mailchimp
• Feature/Setting: Automated campaign using Automations and RSS-to-Email feature.
• Example: Configure RSS feed trigger and content block for latest posts.
3.4. ActiveCampaign
• Feature/Setting: Scheduled automation via Campaign Automation API.
• Example: Set up recipe with trigger “Blog Published” and action “Send Email”.
3.5. Constant Contact
• Feature/Setting: Automated Email Series with new content triggers.
• Example: Use v3 API /emails to trigger email on RSS feed update.
3.6. HubSpot
• Feature/Setting: Workflows for email sequence automation.
• Example: Configure “Blog Published” event in Workflows and link to Email module.
3.7. Klaviyo
• Feature/Setting: Automated Flow using Email API.
• Example: Trigger POST /v2/email/send with content segment.
3.8. Moosend
• Feature/Setting: RSS-to-Email campaign automation.
• Example: Set up trigger with /campaigns API for new content.
3.9. SMSGlobal
• Feature/Setting: Automated SMS broadcasts via MXT SMS API.
• Example: Schedule POST to /send-message with subscriber segment.
3.10. MessageBird
• Feature/Setting: Flow Builder automation for campaign SMS.
• Example: Trigger on webhook for new post, use “Send SMS” node.
3.11. AWeber
• Feature/Setting: Blog Broadcasts using RSS Automation.
• Example: Automate from RSS URL to email segment list.
3.12. GetResponse
• Feature/Setting: Marketing Automation Workflow.
• Example: RSS-to-email via Automation Builder.
3.13. Omnisend
• Feature/Setting: Automate newsletter triggered by content update.
• Example: Connect RSS feed, trigger automated workflow.
3.14. Brevo (formerly Sendinblue)
• Feature/Setting: Automation Scenarios with campaign email API.
• Example: POST /email-campaigns with template and contacts list.
3.15. Zapier
• Feature/Setting: Workflow automator for email/SMS delivery.
• Example: RSS trigger, connect to Gmail or SMS webhook action.
3.16. Slack (for internal distribution)
• Feature/Setting: Incoming Webhooks automation for new content alerts.
• Example: POST summary of content to channel upon RSS update.
3.17. WhatsApp Cloud API
• Feature/Setting: Automated WhatsApp tips broadcast.
• Example: POST to /messages with message template and recipient list.
3.18. Pabbly Connect
• Feature/Setting: Automated bulk SMS/email via connector modules.
• Example: RSS to SMS or email workflow configuration.
3.19. Zoho Campaigns
• Feature/Setting: RSS campaign automation for scheduled tips/emails.
• Example: Configure RSS campaign with contact segment.
3.20. OneSignal
• Feature/Setting: Automated notification via Push/SMS campaigns.
• Example: API POST /notifications with content when new post detected.
3.21. Drip
• Feature/Setting: Automated marketing email on blog updates.
• Example: Trigger drip email sequence based on new RSS item.
3.22. Elastic Email
• Feature/Setting: Bulk Email Automation using API.
• Example: Schedule POST to /emails with dynamically generated blog content.
Benefits
4.2. Enables timed, personalized client engagement using automatable triggers.
4.3. Ensures no content is missed with automated, multi-channel distribution.
4.4. Frees staff from manual campaign prep and scheduling with full automation.
4.5. Automatedly nurtures relationships, improves retention, and drives repeat bookings for aromatherapy services.