Seasonal campaign launches (e.g. holidays, events)

Purpose

1.1. Automate seasonal campaign launches targeting holidays, special events, or calendar milestones to boost bookings, promote new blends/services, and retain aromatherapy clients.
1.2. Automated marketing ensures timely, consistent outreach through SMS, email, and social, reducing manual input and maximizing customer engagement during high-potential periods.
1.3. Automated workflows schedule, personalize, distribute, track, and report promotional materials across multi-channel digital platforms, optimizing ROI through data-driven campaign automations.

Trigger Conditions

2.1. Calendar event reaches preset date/time for a specific holiday or event (e.g., Valentine’s Day, Mother’s Day, Spa Week).
2.2. Change detected in CRM/customer database (tag update, purchase history, or segment addition).
2.3. Launch automation manually triggered by team or through mobile app admin dashboard.
2.4. Campaign launch triggered when previous campaign metrics reach a threshold (e.g., X number of opens or clicks).

Platform Variants

3.1. ActiveCampaign
• Feature: Automated Campaigns; Configure ‘Start on date’ automator and contact list criteria.
3.2. Mailchimp
• Feature: Customer Journeys; Create automatable journey with "Date-based" triggers, targeting spa clients.
3.3. Klaviyo
• Setting: Flows; Automate email/SMS flows using “Event-triggered” triggers with campaign variables.
3.4. HubSpot
• Feature: Workflows; Automate marketing emails with calendar-based actions for campaign rollouts.
3.5. Salesforce Marketing Cloud
• API: /automation/v1; Schedule and configure segment-based, holiday email automations.
3.6. Zoho Campaigns
• Feature: Autoresponders; Set up “Date-field” triggers for aromatherapy clients with automator action.
3.7. Twilio SMS
• API: /Messages; Automate mass SMS with scheduled campaign message blasting for wellness promos.
3.8. SendGrid
• Feature: Automation; Set up “Recurring” or “Scheduled” sends, automate aromatherapy campaign emails.
3.9. Facebook Ads Manager
• Feature: Automated Rules; Schedule and launch ad sets for seasonal spa offers, automate pausing on end date.
3.10. Google Ads
• Feature: Rules; Automate campaign openings/closings and budget changes based on event dates.
3.11. Buffer
• Feature: Scheduled Posts; Automate multi-network social posts for aromatherapy events/holidays.
3.12. Hootsuite
• Feature: AutoScheduler; Automate posting campaign material across selected wellness profiles.
3.13. Sprout Social
• Feature: ViralPost; Automate optimal time delivery of branded campaign content.
3.14. WhatsApp Business API
• API: /messages; Automate broadcast campaign initiation to opt-in spa clients.
3.15. Slack
• API: /chat.scheduleMessage; Automate internal reminders for campaign launch to aromatherapy staff.
3.16. Microsoft Power Automate
• Feature: Flows; Automate orchestration of announcements across Outlook, Teams, and SharePoint.
3.17. Google Calendar
• API: /events.insert; Automate event-based triggers to initiate campaign launches on preset dates.
3.18. Shopify
• Feature: Automated Discounts; Schedule and automate promotional discounts for wellness products/services.
3.19. Intercom
• Feature: Series; Automate outbound campaign messages tied to event triggers for client reactivation.
3.20. Zapier
• Feature: Multi-step Zaps; Automate cross-app handoffs—trigger SMS, email, social, CRM actions for seasonal launches.

Benefits

4.1. Automating campaign launches ensures consistent, on-time communication, eliminating manual oversight.
4.2. Automation boosts campaign reach, targeting, and personalization for aromatherapy clients.
4.3. Automated workflows allow team to focus on core services, reducing time-intensive marketing tasks.
4.4. Automator-driven reporting tracks performance, enabling data-driven, continuously improved marketing.
4.5. Automatable processes offer scalability, supporting growth in aromatherapy service bookings during key promo periods.