Marketing & PromotionPurpose
1.2. Centralize analytics from disparate marketing channels into a single automated dashboard for accurate, up-to-date ROI visibility.
1.3. Automate identification of high-performing campaigns, channels, and audience segments for data-driven budget optimization and automated A/B testing.
1.4. Accelerate automated reporting cycles for stakeholders, reducing manual labor and human error in interpreting ROI metrics.
1.5. Enable automated alerts for campaign anomalies, underperformance, or sudden spend spikes.
Trigger Conditions
2.2. Receipt of daily spend or lead data from marketing platforms.
2.3. Scheduled intervals (e.g., daily, weekly, monthly) for ROI calculation and reporting automation.
2.4. User-initiated review or auditing of campaign performance.
2.5. Automated detection of threshold breaches (e.g., cost per acquisition, conversion drop).
Platform Variants
3.1. Google Ads
• Feature/Setting: Google Ads API — automate fetching spend, click, and conversion data (sample: `searchStream` on campaign metrics).
3.2. Facebook Marketing
• Feature/Setting: Facebook Marketing API — automate campaign insights retrieval (`/insights` endpoint with metric fields).
3.3. HubSpot
• Feature/Setting: Marketing Analytics API — automate pull of marketing campaign performance datasets (`GET /reports/v1/campaigns/summary`).
3.4. Salesforce
• Feature/Setting: Campaign object & Reports API — automate extraction of campaign-level ROI and lead attribution (`/services/data/vXX.X/sobjects/Campaign/`).
3.5. Mailchimp
• Feature/Setting: Campaign Reports API — automate automatedly gathering open, click, and conversion data for emails (`GET /reports`).
3.6. ActiveCampaign
• Feature/Setting: Reporting API — automate fetching of engagement and revenue reporting (`GET /api/3/campaignReports`).
3.7. Zoho CRM
• Feature/Setting: Analytics & API — automate synchronizing deals and marketing source data (`/crm/v2/Campaigns`).
3.8. Klaviyo
• Feature/Setting: Campaign Metrics API — automate automated collection of marketing touchpoints (`GET /campaigns/{campaign_id}/metrics/timeline`).
3.9. Google Analytics
• Feature/Setting: Reporting API v4 — automating revenue, goal, and campaign performance pulling (`reports.batchGet`).
3.10. Shopify
• Feature/Setting: Marketing Events API — automate attribution/sales pulling from promotions (`/admin/api/2023-04/marketing_events.json`).
3.11. QuickBooks
• Feature/Setting: API for Sales/Revenue — automate financial ROI calculation via transaction pulling (`/v3/company/{companyId}/reports/ProfitAndLoss`).
3.12. Xero
• Feature/Setting: Accounting API with Tracking Categories — automate campaign attribution to sales (`GET /invoices` + tracking filters).
3.13. Instagram Graph API
• Feature/Setting: Insights API — automate automated fetching of business profile engagement (`GET /{ig-user-id}/insights`).
3.14. LinkedIn Ads
• Feature/Setting: Ad Analytics API — automates ROI data pulls across ads/campaigns (`/adAnalyticsV2`).
3.15. Twitter Ads
• Feature/Setting: Analytics API — automate metric pulls for click, conversion, and spend (`GET /2/stats/accounts/:account_id`).
3.16. Microsoft Advertising
• Feature/Setting: Reporting API — automate pulling campaign performance data (`ReportingService.svc/GetReport`).
3.17. SEMrush
• Feature/Setting: Projects API — automate tracking of competitor and SEO campaign ROI (`GET /projects`).
3.18. Hootsuite
• Feature/Setting: Analytics API — automate cross-platform reporting of content performance (`GET /analytics/metrics`).
3.19. Airtable
• Feature/Setting: API — automates synchronizing custom campaign databases for ROI calculations (`GET /v0/{baseId}/{tableName}`).
3.20. Slack
• Feature/Setting: Incoming Webhooks or Bot API — automate pushing ROI reports or alerts to teams (sample: post JSON report to a channel).
3.21. Notion
• Feature/Setting: API — automate creation and updating of living ROI dashboards in structured databases (`PATCH /v1/pages/{page_id}`).
3.22. Power BI
• Feature/Setting: Power BI REST API — automate automated data set refresh for ROI visuals (`POST /refreshes`).
Benefits
4.2. Automation enables always-on insight, delivering fresh metrics and automated analysis to marketing leaders.
4.3. Automated reporting supports real-time optimization of budget, unlocking higher ROI for aromatherapy marketing.
4.4. Automate anomaly detection and escalate early warning via automated alerts, proactively managing spend.
4.5. Dramatically reduce error rates and latency in multi-platform marketing ROI analyses.
4.6. Automation enhances transparency and accountability, supporting strategic decisions with data-driven confidence.