Tracking and reporting of campaign KPIs

Purpose

1.1. Automatedly collect, aggregate, and report digital and offline campaign KPIs for chocolate shops in the specialty foods retail sector.
1.2. Automate extraction of metrics such as CTR, impressions, conversions, engagement, ROAS, and coupon redemptions from diverse campaign sources.
1.3. Scheduling automator to trigger regular performance summary delivery to internal teams and stakeholders.
1.4. Enable real-time campaign optimization through automation of anomaly detection and KPI threshold alerting.

Trigger Conditions

2.1. Automated weekly or daily schedule for KPI collection.
2.2. New campaign launch or status update in marketing systems.
2.3. Impression or conversion milestone reached, as preset in automator.
2.4. KPI anomaly automatically detected exceeding defined tolerances.

Platform Variants

3.1. Google Analytics
• Feature/Setting: Reports API (v4); automate pulling custom dashboards filtered by campaign ID.

3.2. Facebook Marketing API
• Feature/Setting: Insights endpoint; automate retrieval of ad performance metrics (reach, click, spend).

3.3. Instagram Graph API
• Feature/Setting: Media Insights; automate extraction of engagement and impressions data.

3.4. Mailchimp
• Feature/Setting: Campaign Reports API; automate gathering of open, click, and conversion metrics.

3.5. Shopify
• Feature/Setting: Admin API Reports resource; automate access to online store campaign sales.

3.6. Klaviyo
• Feature/Setting: Metrics API; automate pull of promotional email/sms impact statistics.

3.7. Salesforce Marketing Cloud
• Feature/Setting: REST API Data Extensions; automate populating and syncing reports.

3.8. HubSpot
• Feature/Setting: Analytics API (Events & Email); automate event-based reporting for campaigns.

3.9. TikTok Ads API
• Feature/Setting: Reporting endpoint; automate fetch of video ad reach, engagement, conversions.

3.10. Twitter Ads API
• Feature/Setting: Stats endpoint; automate campaign-level metrics extraction.

3.11. LinkedIn Marketing API
• Feature/Setting: Analytics endpoint; automate tracking of sponsored content performance.

3.12. Google Ads
• Feature/Setting: Google Ads Query Language (GAQL); automate scheduled reports of campaign stats.

3.13. Zapier
• Feature/Setting: Webhook/Email parser; automate KPI notification workflows upon trigger.

3.14. Power BI
• Feature/Setting: DirectQuery; automate scheduled refresh and visualization of campaign KPIs.

3.15. Tableau
• Feature/Setting: REST API; automate publishing updated campaign dashboards.

3.16. Slack
• Feature/Setting: Incoming Webhooks; automate KPI summary notifications to marketing channels.

3.17. Microsoft Teams
• Feature/Setting: Connector webhook; automate campaign reports to team’s channel.

3.18. Airtable
• Feature/Setting: API; automate KPI data row upserts based on campaign outcomes.

3.19. Notion
• Feature/Setting: Database API; automate activity log, campaign performance records.

3.20. Trello
• Feature/Setting: API; automate card creation for KPIs exceeding targets or requiring review.

3.21. Asana
• Feature/Setting: Tasks API; automate action item trigger on abnormal KPI detection.

3.22. Monday.com
• Feature/Setting: Boards API; automate updating campaign progress and KPIs visual boards.

3.23. Google Sheets
• Feature/Setting: Sheets API; automate campaign KPI data entry and auto-update graphs.

3.24. Microsoft Excel (Office 365)
• Feature/Setting: Graph API; automate refresh and sync of online excel campaign reports.

Benefits

4.1. Automates KPI extraction from all campaign channels, reducing manual data collection.
4.2. Automatedly generates and distributes branded campaign reports, saving marketing time.
4.3. Automator ensures prompt response to underperforming campaigns via automatic alerts.
4.4. Automating campaign reporting increases visibility and transparency for stakeholders.
4.5. Supports automatable, scalable campaign tracking for single or multi-location chocolate shops.