Purpose
1.1. Automate the process of notifying customers about seasonal menu updates in a Floridian restaurant, targeting both repeat and new customers efficiently.
1.2. Automatedly deliver information through multiple channels, increasing awareness and engagement for new seasonal dishes.
1.3. Enhance customer retention by automating personalized message campaigns tailored with the latest menu content.
Trigger Conditions
2.1. Automated menu publication or update in the restaurant’s internal system.
2.2. Scheduled seasonal calendar dates set in the automator for each menu change cycle.
2.3. Manual input or approval by marketing team triggering automated notifications.
Platform Variants
1. Twilio (SMS/WhatsApp)
• Feature/Setting: Message API; configure automated SMS campaign to subscribed customer numbers with “[New Menu]” alert on menu update.
2. SendGrid
• Feature/Setting: Marketing Campaigns API; automate emailing newsletters on seasonal menu release with dynamic template fields.
3. Mailchimp
• Feature/Setting: Customer Journey Automation; automate trigger for a campaign on menu file upload in connected storage.
4. ActiveCampaign
• Feature/Setting: Automation Builder; set up trigger on seasonal tag and automated broadcast to segmented list.
5. Klaviyo
• Feature/Setting: Flow Automations; automate notification email or SMS on trigger of new menu uploaded to the system.
6. Facebook Messenger (Meta API)
• Feature/Setting: Messenger Send API; automate message broadcast to followers on menu announcement event.
7. Slack
• Feature/Setting: Workflow Builder; automated notifications to team channel on new menu event.
8. HubSpot
• Feature/Setting: Workflow Automation; automate email/push notifications based on new seasonal menu property.
9. Zapier
• Feature/Setting: Multi-step Zap; automate cross-channel notifications when menu document is modified.
10. Salesforce Marketing Cloud
• Feature/Setting: Journey Builder; automatedly launch email, SMS, or push based on new menu object.
11. Google Calendar
• Feature/Setting: Automated event reminders; set recurring event to trigger an automation process alerting subscribers.
12. Constant Contact
• Feature/Setting: Email Automation; trigger campaign on menu-related keyword detected in upload.
13. Viber
• Feature/Setting: Bot Send API; automate message blast to customer list with seasonal menu PDF or image.
14. Telegram
• Feature/Setting: Bot API; automated push notifications to subscribers on menu update via message.
15. Shopify
• Feature/Setting: Marketing Automation; automate email/push to restaurant’s customer list on store menu update.
16. Amazon SNS
• Feature/Setting: Publish API; automate SMS or mobile push message to subscriber endpoints on new menu trigger.
17. Intercom
• Feature/Setting: Series Automation; push or in-app message automatedly sent for new menu event.
18. Loyverse
• Feature/Setting: Customer Notifications; automate in-app notification for loyalty customers on new menu.
19. Smartsheet
• Feature/Setting: Automated Workflow; trigger email/alert workflow when menu sheet is updated.
20. Notion
• Feature/Setting: Automated database change alert via integration; notify a contributor group when menu changes.
21. Microsoft Teams
• Feature/Setting: Power Automate connectors; automate posting to marketing channel on menu update event.
22. Google Workspace (Gmail & Chat)
• Feature/Setting: Automated email or chat notification to subscriber group on new menu launch.
23. Pabbly Connect
• Feature/Setting: Automated workflow; cross-post menu update to multiple marketing channels.
24. LINE Official Account
• Feature/Setting: Messaging API; automate broadcast messages about seasonal menu directly to followers.
Benefits
4.1. Automates multi-channel communication for higher menu reach and engagement.
4.2. Reduces manual effort by automating repetitive messaging tasks.
4.3. Ensures timeliness and consistency in customer notifications via process automation.
4.4. Automated notification workflows enable rapid launch of campaigns around seasonal offerings.
4.5. Strengthens customer retention and loyalty through regular automated updates and touchpoints.
Marketing & Promotion