Retargeting inactive subscribers or past visitors

Purpose

1. Automate retargeting of inactive subscribers and past visitors to increase engagement, event attendance, and overall visitor return rates.

2. Automates reminder, promotion, and re-engagement campaigns to bring back users who have not interacted recently.

3. Streamlines and automates communication workflows, maximises expo booth footfall, and enhances revenue through automated retargeting.

4. Automating outreach reduces manual work, supports real-time retargeting, and improve marketing ROI for handicraft fair organisers.

Trigger Conditions

1. Inactivity detected after a specified period (e.g., 30/60/90 days) via CRM or event check-in system.

2. Automated non-click or non-open patterns in email, SMS, or push notification metrics.

3. Manual or automated segmentation identifying lapsed users, past ticket buyers, or dormant newsletter subscribers.

4. When new handicraft fair events are announced or new product lines are listed, initiate automated retargeting.

Platform Variants

1. Twilio

• Feature/Setting: Programmable SMS—configure automated flows to send reminder SMS to inactive numbers using Twilio Studio, setting logic based on last interaction timestamp.
  

2. SendGrid

• Feature/Setting: Automation Triggers—set up automated email drips for users not engaging with recent emails, leveraging Event Webhook for open/click events.
  

3. Mailchimp

• Feature/Setting: Customer Journey Builder—automate retargeting emails using inactivity rules, segment users by non-opens over a custom period.
  

4. ActiveCampaign

• Feature/Setting: Automations—set ‘has not opened email in X days’ trigger with automated multi-channel retargeting workflow.
  

5. HubSpot

• Feature/Setting: Workflow Automation—automate sending re-engagement campaigns when a contact’s last activity date meets inactivity logic.
  

6. Salesforce

• Feature/Setting: Marketing Cloud Journey Builder—automatically retarget inactive leads using engagement scoring and trigger automated outreach.
  

7. Klaviyo

• Feature/Setting: Flows—automate Winback flow for subscribers not opening or clicking in a set window.
  

8. Omnisend

• Feature/Setting: Automation Rules—target past visitors or subscribers with automated email/SMS based on last activity timestamp.
  

9. Facebook Ads

• Feature/Setting: Custom Audience API—automate sync of inactive subscriber data and automatically trigger retargeting ads.
  

10. Google Ads

• Feature/Setting: Customer Match/Remarketing API—automate list upload and trigger retargeting display/social ads to inactive emails or device IDs.
  

11. Intercom

• Feature/Setting: Series Automation—automatically message inactive site visitors and segmented newsletter contacts.
  

12. Drip

• Feature/Setting: Workflow Automation—trigger win-back series for inactive ecommerce event participants.
  

13. MoEngage

• Feature/Setting: Flows—automate push/in-app/email retargeting using inactivity segmentation.
  

14. Iterable

• Feature/Setting: Workflow Studio—configure inactivity triggers to automate omnichannel win-back campaigns.
  

15. Pipedrive

• Feature/Setting: Automation Builder—trigger outreach tasks and emails for dormant leads with automated reminders.
  

16. QuickEmailVerification

• Feature/Setting: API—automatically verify and clean inactive addresses before automated re-engagement pushes.
  

17. Segment

• Feature/Setting: Destinations—automatically route inactivity events to marketing tools to trigger retargeting.
  

18. OneSignal

• Feature/Setting: Automated Messaging—automatedly send push notifications to users not returning after a defined period.
  

19. Zapier

• Feature/Setting: Multi-Step Zaps—trigger cross-platform automations whenever an inactivity condition is detected in a connected app.
  

20. Vero

• Feature/Setting: Automated Campaigns—trigger emails and notifications to bring back inactive users with dynamic content.
  

21. Slack

• Feature/Setting: Workflow Builder—automate reminders to internal teams about inactive high-value visitors for manual follow-up.
  

22. Zoho Campaigns

• Feature/Setting: Workflow Automation—automatically segment and run retargeting series for unengaged subscribers.
  

Benefits

1. Automating retargeting ensures consistent, timely marketing without manual tracking.

2. Automated flows enable scale-up of personalised outreach, enhancing handicraft fair attendance and engagement rates.

3. Reduces manual errors and ensures no dormant lead or subscriber is missed in rekindling efforts.

4. Accelerates return on advertising spend by targeting only users likely to re-engage, thus maximising return.

5. Automatedly maintains up-to-date engagement lists, improving data-driven campaign effectiveness and precision.