Purpose
2. Automates consistency in marketing, enables timely campaigns for new dishes, events, seasonal promotions, and customer engagement with instant replies and customer service automations.
3. Automatedly increases audience reach, strengthens brand presence, manages reputation, and saves manual labor by automating repetitive tasks.
Trigger Conditions
2. Scheduled dates/times for specific campaigns (e.g., new menu item launch) automate posting sequence.
3. Incoming comment, message, or mention automate response initiation via pre-set workflows.
4. Hashtag or keyword monitoring automates engagement or alert workflows.
Platform Variants
3.1. Facebook
• Feature/Setting: Graph API 'Publish_to_Page' endpoint automates scheduled post creation; Webhooks automates comment/message alert.
• Sample configuration: Configure Graph API access token and schedule post body + image URL.
3.2. Instagram
• Feature/Setting: Instagram Graph API 'Content Publishing' automates posting; automation via Webhooks for reply to DM.
• Sample configuration: Register App for business account, schedule media type (image/video), and auto-reply templates.
3.3. Twitter/X
• Feature/Setting: Twitter API v2 'Tweets & Replies' endpoint automates tweet/post scheduling; Account Activity API automates reply detection.
• Sample configuration: API credentials, endpoint URL for tweet scheduling, webhook for reply.
3.4. LinkedIn
• Feature/Setting: LinkedIn 'UGC Posts' API automates content posts; Comments API automates engagement.
• Sample configuration: OAuth access, media upload + scheduled publishing date.
3.5. Pinterest
• Feature/Setting: Pinterest API 'pins.create' automates post creation to boards; automate scheduled pinning.
• Sample configuration: API access token, board ID, image, caption, queue times.
3.6. YouTube
• Feature/Setting: YouTube Data API 'Videos.insert' automates video uploads; 'Comments' automate monitoring and reply actions.
• Sample configuration: OAuth, video metadata, scheduled publish time, reply templates.
3.7. TikTok
• Feature/Setting: TikTok Content Posting API automates video publish; automates reply via Webhooks to comments.
• Sample configuration: Setup OAuth, media upload, caption, response content templates.
3.8. WhatsApp Business
• Feature/Setting: WhatsApp Cloud API automatedly sends scheduled promotional messages, quick automated responses to menu inquiries.
• Sample configuration: Template message IDs, customer phone list, timed triggers.
3.9. Slack
• Feature/Setting: Slack API 'chat.scheduleMessage' automates scheduled posts to channels; Slackbot automates replies and commands.
• Sample configuration: Access token, channel ID, message body, post schedule.
3.10. Google My Business
• Feature/Setting: Google My Business API 'Accounts.locations.localPosts' automates posting new offers/events; 'Reviews' automates reply workflow.
• Sample configuration: Location ID, post template, queue time, reply text for reviews.
3.11. Discord
• Feature/Setting: Discord bot API automates announcement posting and automated replies in channels.
• Sample configuration: Bot token, channel ID, message content, trigger keywords.
3.12. Telegram
• Feature/Setting: Telegram Bot API automates scheduled broadcasting of posts; automated replies to inquiries via commands.
• Sample configuration: Bot token, chat ID, broadcast schedule, response logic.
3.13. Buffer
• Feature/Setting: Buffer API 'Create Update' automates scheduled posts across multiple platforms; automation rules for queue management.
• Sample configuration: Connect social accounts, post body, scheduled time.
3.14. Hootsuite
• Feature/Setting: Hootsuite API automates multi-channel post scheduling; automated replies and engagement analytics.
• Sample configuration: Platform tokens, media assets, post queue.
3.15. Zapier
• Feature/Setting: Zapier automates cross-platform post scheduling and automates reply/engagement workflows using triggers/actions.
• Sample configuration: Trigger selection (new row in Google Sheet), action setup (send post).
3.16. Sprout Social
• Feature/Setting: Sprout Social API automates social content queue; automates monitoring and response to mentions.
• Sample configuration: Connect profiles, schedule content, set up engagement triggers.
3.17. Later
• Feature/Setting: Later API automates drag-drop scheduled posts for visual platforms; auto-publish for Instagram/Facebook.
• Sample configuration: Upload images, write captions, set time.
3.18. Sendible
• Feature/Setting: Sendible API automates post publishing and automates comment monitoring with auto-responses.
• Sample configuration: Platform integrations, post drafts, auto-engagement.
3.19. Agorapulse
• Feature/Setting: Agorapulse API automates post scheduling; automates bulk reply to inbox messages.
• Sample configuration: Auth setup, content queue, response templates.
3.20. Zoho Social
• Feature/Setting: Zoho Social API automates publishing and auto-response setup for customer comments.
• Sample configuration: Connect social handles, scheduled post text, template replies.
3.21. SocialBee
• Feature/Setting: SocialBee platform automates evergreen post recycling; automates reply/engage with customers.
• Sample configuration: Content categories, repeat intervals, auto-reply responses.
3.22. MeetEdgar
• Feature/Setting: MeetEdgar API automates content recycling and rescheduling for ongoing campaigns.
• Sample configuration: Content library, category, automation rules.
3.23. Loomly
• Feature/Setting: Loomly API automates post planning, approval, scheduling workflows for teams; automates feedback loop.
• Sample configuration: Attach media, assign collaborator, publish schedule.
Benefits
2. Automated response and engagement automator increases customer satisfaction with instant replies.
3. Automatable post scheduling ensures maximum audience visibility, boosting campaign reach.
4. Automates consistency of marketing messages, strengthening overall brand identity.
5. Automatedly collects analytics and insights, optimizing future marketing strategies.