Purpose
1.2. Aggregate data from multiple marketing platforms (email, SMS, social media, advertising) into a unified analytics dashboard.
1.3. Enable instant detection of campaign trends, bottlenecks, and optimization opportunities without manual reporting or lag.
1.4. Deliver actionable insights and visualizations to management, promoters, and operational staff, improving campaign agility and decision-making.
1.5. Support regulatory compliance and corporate governance by ensuring campaign transparency and auditability.
Trigger Conditions
2.2. Receipt of updated performance data (impressions, clicks, conversions, revenue, etc.) from connected sources.
2.3. Scheduled data pull (e.g. hourly, daily, at campaign milestones).
2.4. Predefined metric thresholds are crossed (e.g. bounce rates, cost per acquisition).
2.5. Manual request for dashboard refresh by authorized user.
Platform Variants
• Feature/API: Data API, Real-Time Reports — Configure to pull session, event, and conversion data for campaign URLs.
3.2. Meta (Facebook/Instagram) Ads Manager
• Feature/API: Marketing API — Fetch ad insights, spend, engagement, and audience metrics specific to campaigns.
3.3. Mailchimp
• Feature/API: Campaigns Reports API — Retrieve email open/click, bounce, and unsubscribe data for ongoing promotions.
3.4. Twilio
• Feature/API: Messaging Insights API — Stream SMS delivery, engagement rates, and response metrics.
3.5. SendGrid
• Feature/API: Statistics API — Pull campaign, recipient, and response data on promotional emails.
3.6. Google Sheets
• Feature/API: Sheets API — Sync or write performance summaries to specific dashboard cells/ranges.
3.7. Tableau
• Feature/API: REST API (Append Data to Extracts) — Automate dataset updates visualized on embedded dashboards.
3.8. Power BI
• Feature/API: REST API (Push Datasets) — Post campaign metrics for instant dashboard refresh.
3.9. Microsoft Teams
• Feature/API: Incoming Webhooks — Post periodic campaign summaries to analytics channels.
3.10. Slack
• Feature/API: Chat.PostMessage — Send campaign KPIs and performance updates to designated dashboard channels.
3.11. HubSpot
• Feature/API: Marketing Email Events API — Integrate open/click-rate data from drip marketing.
3.12. Salesforce Marketing Cloud
• Feature/API: REST API (Report Events) — Pull scheduled campaign analytics into visualization tools.
3.13. TikTok Ads
• Feature/API: Reports API — Retrieve real-time statistics for video/promoted content campaigns.
3.14. YouTube Analytics
• Feature/API: Analytics Reports API — Track campaign-impact metrics such as watch time and referrals.
3.15. Klaviyo
• Feature/API: Metrics API — Pull promotional email and SMS campaign analytics.
3.16. Zoho Analytics
• Feature/API: Data Import API — Feed campaign statistics into specific business dashboards.
3.17. Monday.com
• Feature/API: Data API — Update board widgets with aggregated campaign data.
3.18. Notion
• Feature/API: Database API — Insert new campaign performance records into analytics databases.
3.19. Google Data Studio
• Feature/API: Community Connectors — Sync external campaign data for unified visualization.
3.20. AWS QuickSight
• Feature/API: Ingestion API — Integrate marketing results into QuickSight dashboards.
3.21. Pipedrive
• Feature/API: Mail and Activity API — Incorporate campaign-driven lead or deal activities into sales dashboards.
3.22. Intercom
• Feature/API: Conversations API — Monitor and analyze user interactions from campaigns.
Benefits
4.2. Enables quicker, data-driven decision making for promotions and resource allocation.
4.3. Allows proactive campaign adjustments by surfacing trends and anomalies.
4.4. Centralizes insights, reducing dashboard sprawl and improving cross-department access.
4.5. Facilitates forecasting, compliance, and reporting with traceable data aggregation.