Event announcement campaigns through multi-channel distribution

Purpose

1.1. Deliver event announcements via email, SMS, push notifications, chat, and social media to maximize reach and engagement for event promotion at an adult entertainment venue.
1.2. Target existing patrons and potential new customers based on demographics, behavior, or club membership status.
1.3. Automate personalized messaging schedules for pre-event teasers, tickets, reminders, and follow-ups.
1.4. Integrate compliance (age verification) and opt-out links for responsible marketing.

Trigger Conditions

2.1. New event created in club calendar system or booking platform.
2.2. Event approval by marketing manager.
2.3. Scheduled campaign time (e.g., 3 days before the event, day-of reminders).
2.4. Target audience segmentation matched (VIPs, regulars, geo-targeted audiences).

Platform Variants

3.1. Twilio (SMS, Voice)
• Feature/Setting: Use Twilio SMS API; set From/To/Body in configuration, trigger on event creation or schedule queue.
3.2. SendGrid (Email)
• Feature/Setting: POST /mail/send endpoint; configure dynamic templates with event date/time and RSVP links.
3.3. Facebook Pages/Events API
• Feature/Setting: POST /{page-id}/feed for posts; /{page-id}/events to update event listings and send bulk invites.
3.4. Instagram Graph API
• Feature/Setting: POST /{ig-user-id}/media for stories or posts with event teasers; schedule publishing.
3.5. Telegram Bot API
• Feature/Setting: sendMessage method; target audience via managed channel or broadcast group.
3.6. WhatsApp Cloud API
• Feature/Setting: /messages endpoint; send event flyers and registration links to opted-in users.
3.7. Slack API
• Feature/Setting: chat.postMessage to channel; instant notifications or event polls for internal promotion.
3.8. Discord API
• Feature/Setting: POST /channels/{channel.id}/messages for event alerts in server channels.
3.9. Mailchimp
• Feature/Setting: Campaigns API /actions/send; segment audience by tags (e.g., “adult entertainment”).
3.10. HubSpot
• Feature/Setting: /email/public/v1/singleEmail/send; pull contacts with “events” label and trigger on schedule.
3.11. Constant Contact
• Feature/Setting: /emails endpoint for batch sends; integrate RSVP response tracker.
3.12. ActiveCampaign
• Feature/Setting: /api/3/campaigns/send; automated workflows for multi-stage event reminders.
3.13. Google Calendar
• Feature/Setting: /calendars/{calendarId}/events; create and share public event invites.
3.14. Eventbrite API
• Feature/Setting: /events/{event_id}/attendees; update ticket holders and send push notifications.
3.15. Viber Business Messages API
• Feature/Setting: POST /pa/send_message; transmit event flyers to Viber users.
3.16. Line Messaging API
• Feature/Setting: /bot/message/push; broadcast teaser videos and details.
3.17. Salesforce Marketing Cloud
• Feature/Setting: REST API /messaging/v1/email/messages; build subscriber journeys for event marketing.
3.18. Zoho Campaigns
• Feature/Setting: /campaigns/send; personalize emails with attendee names and offers.
3.19. Pipedrive
• Feature/Setting: POST /activities; add reminder activities for sales staff to follow up with clients.
3.20. Intercom
• Feature/Setting: POST /messages; send in-app event notifications to users.
3.21. Outlook 365 (Microsoft Graph API)
• Feature/Setting: /me/sendMail and /me/calendar/events; mail and invite lists pulled from club directory.
3.22. Apple Push Notification Service (APNs)
• Feature/Setting: Configure alert payloads for iOS users subscribed to club app notifications.

Benefits

4.1. Scalable event communication across multiple digital channels.
4.2. Reduced manual work for recurring campaigns.
4.3. Increased attendee turnout and engagement.
4.4. Real-time tracking of responses and RSVPs.
4.5. Compliance with age-restriction and consent requirements.
4.6. Consistent branding and messaging across every platform.