Automated distribution of newsletters and promotions

Purpose

1.1. Enables adventure sports centers to consistently engage prospects and clients by automating the distribution of newsletters, offers, and event promotions.
1.2. Ensures timely, audience-segmented outreach for updates on new activities, seasonal events, loyalty programs, and exclusive deals.
1.3. Minimizes manual work, increases outreach frequency, integrates with booking systems, and tracks recipient engagement.

Trigger Conditions

2.1. Scheduled campaign times (e.g., monthly, bi-weekly).
2.2. New booking or contact added to CRM.
2.3. User website interaction (downloads brochure, signs up).
2.4. Participation in prior events or feedback submitted.
2.5. Special dates (holidays, customer birthdays, anniversaries).

Platform variants

3.1. Mailchimp
• Feature: Automated Campaigns
• API/Setting: Use /automations and /campaigns endpoints; configure trigger by contact list update or scheduled event.

3.2. SendGrid
• Feature: Marketing Campaigns
• API/Setting: POST /marketing/singlesends for trigger-based sends, use list_id in payload.

3.3. Constant Contact
• Feature: Email Automation
• API/Setting: POST /emails; configuration with automated trigger by list addition.

3.4. ActiveCampaign
• Feature: Automations
• API/Setting: POST /api/3/automations; set trigger on tag addition (e.g., "New Adventure").

3.5. HubSpot
• Feature: Workflows
• API/Setting: POST /automation/v3/workflows; configure event-based triggers such as contact added.

3.6. MailerLite
• Feature: Automation
• API/Setting: POST /api/v2/automations; set up with subscriber activity as trigger.

3.7. Salesforce Marketing Cloud
• Feature: Journey Builder
• API/Setting: Trigger journey with /interaction/v1/events.

3.8. Klaviyo
• Feature: Flows
• API/Setting: POST /flows; define trigger by segment membership.

3.9. Campaign Monitor
• Feature: Automated Emails
• API/Setting: POST /automations; scheduled or event-based initiations.

3.10. GetResponse
• Feature: Marketing Automation
• API/Setting: POST /automations; trigger on registration, tag, or time.

3.11. Brevo (formerly Sendinblue)
• Feature: Automation
• API/Setting: POST /v3/smtp/email; set schedule and subscriber list.

3.12. Moosend
• Feature: Automation
• API/Setting: POST /automations; initiate on subscriber event.

3.13. Zoho Campaigns
• Feature: Autoresponders
• API/Setting: POST /api/v2/autoresponders; contact event triggers.

3.14. AWeber
• Feature: Campaigns
• API/Setting: POST /automations; set by sign-up or tag.

3.15. Benchmark Email
• Feature: Automation Pro
• API/Setting: POST /v1/Workflows; define entry point as subscriber list event.

3.16. Omnisend
• Feature: Automation
• API/Setting: POST /campaigns; time or behavior triggers.

3.17. Emma
• Feature: Automated Emails
• API/Setting: POST /mailings; reference automation trigger.

3.18. Drip
• Feature: Workflow Automations
• API/Setting: POST /workflows; subscribe or tag triggers.

3.19. SharpSpring
• Feature: Visual Workflows
• API/Setting: POST /rest/automation; triggers map to form fill or list add.

3.20. Mailjet
• Feature: Automated Workflows
• API/Setting: POST /v3/automations; time-based or behavioral triggers.

3.21. Intercom
• Feature: Series
• API/Setting: POST /messages; set send rules by action or schedule.

3.22. Customer.io
• Feature: Campaigns
• API/Setting: POST /campaigns/trigger; segment-based automation.

Benefits

4.1. Reaches large, targeted audiences automatically, without manual effort.
4.2. Boosts engagement and conversion rates via timely, relevant communication.
4.3. Frees staff time, allowing focus on value-added activities and customer service.
4.4. Enables seamless integration with CRM, booking, and event feedback systems for personalized outreach.
4.5. Provides real-time analytics and insights into open rates, clicks, and campaign effectiveness.