Automated drip campaigns for interested prospects

Purpose

1.1. Nurture prospective customers who express interest in adventure sports offerings by systematically sending personalized, time-based content via multiple channels.
1.2. Increase awareness of events, special offers, packages, safety tips, and testimonials to move prospects along the purchase path.
1.3. Re-engage cold leads with value-focused information and exclusive deals.
1.4. Collect responses to improve targeting and conversion strategies across campaigns.

Trigger Conditions

2.1. User submits interest form on website or landing page.
2.2. Email inquiry received regarding adventure packages.
2.3. Lead tag updated in CRM to 'Interested–Drip Eligible'.
2.4. Event registration without completed booking.
2.5. Interaction with specific ads or marketing content flagged for remarketing.

Platform Variants

3.1. Mailchimp
• Feature: Customer Journeys / Triggers; configure to start automation when new contact is tagged 'Interested Prospect'.

3.2. HubSpot
• Feature: Workflows > Automated Email Sequences; set contact enrollment based on custom property 'Adventure Interest'.

3.3. ActiveCampaign
• Feature: Automations; trigger when a contact submits adventure inquiry form.

3.4. Salesforce Marketing Cloud
• API: Journey Builder / Entry Event API; intake leads via HTTP POST, begin drip workflow.

3.5. SendGrid
• Feature: Marketing Campaigns / Automation Trigger API; fire on new contact entry.

3.6. Twilio SMS
• API: Messaging API; schedule outbound messages using time-delay triggers per lead.

3.7. WhatsApp Business API
• Function: Send Template Messages, triggered via webhook from drip logic engine.

3.8. Klaviyo
• Feature: Flows; trigger sequence when 'Adventure Lead' profile property updated.

3.9. ConvertKit
• Feature: Automated Sequences; starts when tag 'adventure-lead' is applied.

3.10. Zoho CRM
• Feature: Workflow Rules; send emails/SMS when lead status set to ‘Interested’.

3.11. Drip
• Feature: Workflows; trigger entry on custom event 'Adventure Inquiry'.

3.12. Constant Contact
• Feature: Automated Email Series; starts from form sign-up integration.

3.13. Pipedrive
• API: Deal Smart Contact Data Webhook; send data to workflow on stage change.

3.14. Infusionsoft (Keap)
• Feature: Campaign Builder; trigger drip on contact tag application.

3.15. Moosend
• Feature: Automation Workflows; starts when contact joins ‘Adventure Leads’ list.

3.16. Marketo
• Smart Campaigns; flows initiate when 'Interested Lead' added to campaign list.

3.17. Brevo (SendinBlue)
• Feature: Marketing Automation / Workflow; activated by landing page signup.

3.18. Freshsales
• Feature: Journeys/Workflows; launch email/SMS drip after web form submission.

3.19. Intercom
• Feature: Series Automations; trigger follow-up sequence after lead message.

3.20. Gmail + Google Apps Script
• Script: Time-based triggers to send custom mails on prospect data received.

3.21. Slack
• Bot: Send notification to sales staff or initiate external app webhook when new interested user detected.

3.22. Facebook Messenger
• API: Send automated messages via webhook when user interacts with sponsored adventure posts.

3.23. Zendesk Sell
• Feature: Automated Tasks/Emails on lead qualification.

3.24. Microsoft Dynamics 365
• Workflow: Run sequence on new lead flag from adventure form.

Benefits

4.1. Ensures timely prospect engagement and personalized communication at every stage.
4.2. Boosts conversions with consistent, relevant touchpoints.
4.3. Reduces manual follow-up workload for marketing/sales.
4.4. Supports multi-channel targeting for higher response rates.
4.5. Provides data to refine campaigns based on real engagement metrics.