Marketing & PromotionsPurpose
1.2. Deliver notifications across multiple channels (SMS, email, push, chat) and sync updates with website banners or booking widgets.
1.3. Support promotional urgency, optimize booking turnover, and automate time-sensitive communication.
1.4. Gather response data for post-event marketing or remarketing workflows.
Trigger Conditions
2.2. Event nearing start time: configurable intervals (e.g., 48h/24h/1h countdown).
2.3. Spot count thresholds (e.g., “<5 spots left”).
2.4. User action: sign-up, waitlist addition, or cancellation.
2.5. API webhook input from integrated calendar or booking platform.
Platform Variants
3.1. Twilio SMS
• Feature: Messaging API (POST to /Messages)
• Setting: Configure template SMS for countdown & spot updates to registered mobile numbers.
3.2. SendGrid
• Feature: Mail Send API (POST to /mail/send)
• Setting: Automated email send with dynamic subject line and event details; personalize for recipients.
3.3. Slack
• Feature: Incoming Webhooks
• Setting: Post triggered Slack messages to admin/staff channels for spot status & critical countdowns.
3.4. Microsoft Teams
• Feature: Incoming Webhook Connector
• Setting: Deliver countdown and low spot warnings to specified Teams channel.
3.5. Telegram
• Feature: Bot API (sendMessage)
• Setting: Direct automated messages to attendees/groups via bot.
3.6. Discord
• Feature: Webhook API
• Setting: Post event countdown and spot update notifications in dedicated server channels.
3.7. WhatsApp Business
• Feature: WhatsApp API (messages)
• Setting: Automated send of reminder, countdown, and availability messages to participant numbers.
3.8. Facebook Messenger
• Feature: Messenger Send API
• Setting: Triggered notification to user’s Messenger inbox upon event schedule changes or spot updates.
3.9. Google Calendar
• Feature: Calendar API (Events: watch, patch)
• Setting: Monitor calendar for event changes and initiate follow-up notifications.
3.10. Outlook Calendar (Microsoft Graph)
• Feature: Events API
• Setting: Detect attendee booking and trigger corresponding automated messages.
3.11. Zapier
• Feature: Multi-step Automation
• Setting: Connect booking form, email, SMS, chat tools; pass event/spot variables through custom flows.
3.12. ActiveCampaign
• Feature: Automations (Triggers & Emails/SMS)
• Setting: Launch automated campaigns for event reminders and limited spot calls to action.
3.13. Mailchimp
• Feature: Transactional API
• Setting: Send scheduled and event-based transactional emails with personalized countdowns.
3.14. Pusher
• Feature: Channels API
• Setting: Push real-time countdown or spot alerts to web/mobile app interfaces.
3.15. Firebase Cloud Messaging
• Feature: send API
• Setting: Push notifications to app users with dynamic event details.
3.16. HubSpot
• Feature: Workflow Automation
• Setting: Sequence triggered by contact’s event registration or imminent event start.
3.17. Salesforce
• Feature: Process Builder or Flow
• Setting: Trigger outreach actions based on attendance records or booking changes.
3.18. Google Sheets
• Feature: Apps Script (onEdit, triggers)
• Setting: Trigger script on sheet updates for event roster/countdown-driven emails/SMS.
3.19. Microsoft Power Automate
• Feature: Scheduled Flow
• Setting: Check database or list for event timing and automate multi-channel alerts.
3.20. Shopify
• Feature: Shopify Flow or App Webhook
• Setting: Initiate after purchase/booking; update site pop-up or send follow-up email.
3.21. Webex
• Feature: Webhooks
• Setting: Automated posting to moderator group for event and spot update management.
3.22. Intercom
• Feature: Event/Attribute-triggered Messaging
• Setting: Send in-app or email notification to users on event-specific triggers.
Benefits
4.2. Reduces manual attendee outreach and administrative overhead.
4.3. Ensures timely, personalized, and multi-channel communication.
4.4. Enhances customer experience with proactive updates and reminders.
4.5. Facilitates data-driven follow-ups and ongoing engagement for marketing teams.