Marketing & PromotionsPurpose
1.2. Increase re-bookings, upsell multi-activity packages, and maximize customer lifetime value by delivering personalized incentives.
1.3. Minimize manual effort in customer list segmentation and follow-up by utilizing pre-defined business rules to trigger campaigns.
Trigger Conditions
2.2. Anniversary of previous booking date.
2.3. Launch of new adventure activity or event.
2.4. Customer’s birthday or special occasion.
2.5. Inventory availability or last-minute open slots.
2.6. Alignment with seasonal promotions or holidays.
2.7. Achievement of loyalty milestones.
Platform Variants
3.1. Twilio SMS
• Feature/Setting: Messaging API — use "Programmable SMS" to send personalized remarketing texts; sample config: POST /Messages with recipient number and dynamic campaign text.
3.2. SendGrid
• Feature/Setting: Mail Send API — automate triggered emails with dynamic templates; sample config: /mail/send endpoint with JSON payload including clickable promo links.
3.3. HubSpot
• Feature/Setting: Workflows & Marketing Emails — trigger remarketing emails or tasks based on contact property changes; sample config: enroll contacts when "LastActivityDate" > 90 days.
3.4. ActiveCampaign
• Feature/Setting: Automations — create pipelines that email or SMS previous bookers; API endpoint /api/3/contactAutomations.
3.5. Mailchimp
• Feature/Setting: Customer Journeys — condition: “Hasn’t engaged in 3 months”; auto-send campaign.
3.6. Zapier
• Feature/Setting: Multi-step zaps — trigger on event in CRM, action: send email, SMS, or webhook to other services.
3.7. Salesforce Marketing Cloud
• Feature/Setting: Journey Builder API — design multi-touch remarketing journeys that auto-activate on customer inactivity.
3.8. Klaviyo
• Feature/Setting: Flows — set up date-based triggers; configuration: “last booked date” property, send sequence.
3.9. MoEngage
• Feature/Setting: Smart Triggers — auto-send notifications via push, SMS, or email based on inactivity event.
3.10. Facebook Ads
• Feature/Setting: Custom Audiences API — auto-sync segments of past customers for targeted ad campaigns.
3.11. Google Ads
• Feature/Setting: Customer Match API — upload emails of past clients, auto-trigger remarketing ad sets.
3.12. Intercom
• Feature/Setting: Custom Bots/Outbound Messages — trigger in-app or email messages to lapsed users.
3.13. WhatsApp Business API
• Feature/Setting: Automated templated messages — send personalized reminders about offers or events.
3.14. Slack
• Feature/Setting: Incoming Webhooks — auto-post reminders to sales or marketing channels to follow-up manually if criteria met.
3.15. Shopify
• Feature/Setting: Automated marketing workflows or plugin triggers — remarket based on purchase history.
3.16. Pipedrive
• Feature/Setting: Workflow Automation — set conditions for contact’s last deal close date to auto-send emails.
3.17. Airtable
• Feature/Setting: Automations — run scheduled checks on customer records, trigger emails/SMS via integration.
3.18. Gupshup
• Feature/Setting: Messaging API — send bulk WhatsApp/SMS notifications to specified customer groups.
3.19. Microsoft Dynamics 365
• Feature/Setting: Customer Insights triggers — auto-launch marketing emails or texts based on segmentation rules.
3.20. Constant Contact
• Feature/Setting: Resend to non-openers/Segmented campaigns — automate follow-up emails to dormant contacts.
3.21. Freshworks CRM
• Feature/Setting: Workflow Cookbooks — create rules to auto-notify or email clients with no bookings in X days.
3.22. Iterable
• Feature/Setting: Workflow Studio — build trigger-based personalized remarketing campaigns for adventure activities.
Benefits
4.2. Delivers personalized experiences at scale, boosting engagement and loyalty.
4.3. Ensures timely, relevant outreach based on customer behavior and business goals.
4.4. Improves marketing ROI by focusing on customers most likely to convert.
4.5. Frees staff from repetitive communication tasks, enabling focus on higher-value activities.