Marketing & PromotionsPurpose
1.2. Publish event details—dates, activities, highlights, location, and registration links—synchronously across all channels.
1.3. Enable real-time promotional campaigns for new/recurring events, ensuring timely content delivery aligned with marketing strategies.
Trigger Conditions
2.2. Manual flag for posting by marketing/admin team when updating event details.
2.3. Scheduled time to publish, such as X days before event start.
2.4. Approval status reached for event publicity content.
2.5. Predefined hashtags or campaign codes applied to event information.
Platform Variants
3.1. Facebook Pages API
• Feature/Setting: Configure Page Access Token; POST to /{page-id}/feed endpoint with message, picture, and link fields.
3.2. Instagram Graph API
• Feature/Setting: Use Content Publishing API; configure POST to /{ig-user-id}/media endpoint for images and captions.
3.3. Twitter/X API v2
• Feature/Setting: Set up Oauth2 app; POST to /2/tweets with text, media_ids.
3.4. LinkedIn Marketing Developer Platform
• Feature/Setting: Register app; POST to /ugcPosts endpoint with shareContent and author fields.
3.5. TikTok for Developers API
• Feature/Setting: Authenticated account; POST video and description via /post/publish endpoint.
3.6. Pinterest API
• Feature/Setting: POST to /v5/pins specifying board_id, title, media, alt_text.
3.7. YouTube Data API v3
• Feature/Setting: Use Videos: insert; set snippet, status, video file.
3.8. Snapchat Marketing API
• Feature/Setting: Use Creative Library for asset upload, POST Story with event details.
3.9. Telegram Bot API
• Feature/Setting: Create bot; POST sendMessage or sendPhoto with event content to channel/group.
3.10. WhatsApp Business Cloud API
• Feature/Setting: Send Template Messages or images via /v15.0/{phone-number-id}/messages endpoint.
3.11. Slack Incoming Webhooks
• Feature/Setting: Configure webhook URL; POST payload with text, attachments, images.
3.12. Discord Webhook
• Feature/Setting: Webhook URL from channel; POST username, avatar_url, content fields.
3.13. Google My Business API
• Feature/Setting: POST to /accounts/{accountId}/locations/{locationId}/localPosts with event summary, description.
3.14. Tumblr API
• Feature/Setting: Use /v2/blog/{blog-identifier}/post endpoint; POST type, title, body, format.
3.15. Reddit API
• Feature/Setting: Oauth2 token; POST /api/submit with subreddit, title, text or link.
3.16. Buffer Publish API
• Feature/Setting: POST updates with text, images, and scheduling to /updates/create endpoint.
3.17. Hootsuite Platform API
• Feature/Setting: POST to /socialProfiles/{profileId}/messages with event media and caption.
3.18. Sprout Social API
• Feature/Setting: Schedule or send message via Messages endpoint with content, assets.
3.19. Zapier Webhooks
• Feature/Setting: POST JSON payloads to trigger channel-specific bots or webhooks.
3.20. Mailchimp Campaigns API
• Feature/Setting: POST to /campaigns to create and send announcement emails about new events.
3.21. Google Calendar API
• Feature/Setting: Insert event details so subscribers can add to calendar; triggers addon reminders.
3.22. Eventbrite API
• Feature/Setting: POST new event content; auto-share to sponsored social feeds via /organizations/{organization_id}/events.
3.23. Meetup API
• Feature/Setting: POST to /{urlname}/events for automated event announcements in community groups.
Benefits
4.2. Eliminates repetitive manual posting, reducing errors and saving valuable team resources.
4.3. Maintains consistent messaging, branding, and scheduling for each event post.
4.4. Enables detailed analytics and engagement tracking across diverse platforms.
4.5. Improves customer experience with timely, informative, and eye-catching event updates.