Coupon and discount code generation and tracking

Purpose

1. Enable theme parks to create, distribute, and monitor unique coupon codes for rides, managing promos via digital channels, POS, on-site kiosks, and targeted campaigns for guest acquisition and retention.

2. Automate validation, redemption, analytics, and expiry of codes—minimizing manual effort, reducing fraud, and maximizing promotional ROI.

Trigger Conditions

1. Guest purchases a ticket online or on mobile.

2. Social media contest entry or email campaign engagement.

3. Low ride occupancy, off-peak hour detection.

4. Loyalty milestone reached or member birthday.

5. Feedback survey completion post-ride.

6. Group booking or family bundle purchased.

Platform Variants (sample function/API to configure for coupon code automation/tracking):

1. Salesforce Marketing Cloud

• Feature: Journey Builder Automation
  
• Setting: Configure coupon code generation in engagement journey, auto-issue to leads.
  

2. HubSpot

• Feature: Workflows
  
• Setting: Triggered workflow to assign, email, and log coupon codes post segmented action.
  

3. Shopify

• Feature: Discounts API
  
• Setting: Use Script Editor to create ride-specific, time-bound discount rules.
  

4. Zendesk

• Feature: Triggers
  
• Setting: Send ride coupon _auto-responder_ on ticket closure (feedback).
  

5. Mailchimp

• Feature: Automation rules
  
• Setting: ‘Send Coupon’ step post-newsletter click, with code merge-tag.
  

6. ActiveCampaign

• Feature: Automation Builder
  
• Setting: Conditional block for new ride launch—auto-creates/send code.
  

7. Twilio

• Feature: SMS API
  
• Setting: SMS out ride discount code instantly after guest event RSVP.
  

8. Braze

• Feature: Campaign Canvas
  
• Setting: Issue unique code via In-app messaging.
  

9. Klaviyo

• Feature: Flows
  
• Setting: Code inserted in event-triggered ride offer email/SMS flow.
  

10. WooCommerce

• Feature: Coupon REST API
  
• Setting: Auto-generate coupon for specific ride SKUs on purchase.
  

11. Square

• Feature: Discounts in POS
  
• Setting: Auto-apply custom code when ride ticket scanned at POS.
  

12. Stripe

• Feature: Coupons API
  
• Setting: API call issues discount on ride add-ons.
  

13. Marketo

• Feature: Smart Campaigns
  
• Setting: Generate/personalize coupon for event-driven ride bookings.
  

14. Oracle Eloqua

• Feature: Program Canvas
  
• Setting: Coupon blocks on ride promo engagement.
  

15. Constant Contact

• Feature: Email Automation
  
• Setting: Conditional coupon code on event invite response.
  

16. Google Tag Manager

• Feature: Custom Event Tags
  
• Setting: Fire analytics/coupon events on redemption actions.
  

17. Segment

• Feature: Event Tracking
  
• Setting: Track coupon impressions/redemptions per ride.
  

18. Facebook Marketing API

• Feature: Offers API
  
• Setting: Create/distribute ride codes to ad audience.
  

19. Instagram Graph API

• Feature: Stories/DM Automation
  
• Setting: Deliver codes for promo story engagement.
  

20. Viber Business Messages

• Feature: Messaging API
  
• Setting: Auto-dispatch ride discount code after group booking.
  

21. Zapier

• Feature: Multi-step Automation
  
• Setting: Integrate ticketing, CRM, and code logging between platforms.
  

22. Slack

• Feature: Incoming Webhooks
  
• Setting: Notify staff instantly when ride promo code redeemed.
  

Benefits

1. Quick bulk or real-time code distribution and redemption without manual entry.

2. Data-driven, personalized targeting based on ride, time, behavior, or customer segment.

3. Fraud and misuse reduction by dynamically tracking, expiring, and logging code status.

4. Multi-channel campaign reach: email, SMS, app, socials, and on-site.

5. Streamlined guest reward, feedback, or loyalty program integration across all park systems.