Cross-promotion of events and merchandise

Purpose

1.1. Drive additional revenue and engagement by promoting merchandise and upcoming events to ride attendees and past visitors.
1.2. Amplify cross-selling opportunities by automatically matching visitor interests with targeted promotions for themed souvenirs, ride-specific items, and relevant events.
1.3. Enhance guest experience through timely, relevant notifications delivered before, during, or after the ride visit to stimulate return trips and increase spend.

Trigger Conditions

2.1. New ticket purchase for specific ride.
2.2. Ride entry check-in via QR or RFID.
2.3. Event announcement or merchandise launch in park inventory system.
2.4. Geo-fenced push event when user enters a location.
2.5. Visitor completes ride and scans loyalty card.
2.6. Visitor anniversary, birthday, or special membership date.
2.7. Engagement with park mobile app or website.

Platform Variants

3.1. Twilio SMS
• Feature/Setting: API (SendMessage); configure to send SMS promo with event/merch URL after ride check-in.
3.2. SendGrid
• Feature/Setting: API (Mail Send); trigger promo email on ticket purchase or app interaction.
3.3. Salesforce Marketing Cloud
• Feature/Setting: Journey Builder; initiate cross-promotion journeys using real-time visitor data.
3.4. HubSpot
• Feature/Setting: Workflows; set automated emails or in-app messages based on ticket purchase.
3.5. Mailchimp
• Feature/Setting: API (Campaigns/Create); schedule email promos when a new ride event is listed.
3.6. ActiveCampaign
• Feature/Setting: Automation; configure actions for birthday-based merchandise promos.
3.7. Zendesk
• Feature/Setting: Triggers/Automations; send notifications for promos in support tickets/messages.
3.8. Intercom
• Feature/Setting: Custom Bots/Outbound Messages; trigger messages post-ride experience.
3.9. Facebook Messenger
• Feature/Setting: Messenger API; send promotional chat on event update.
3.10. Slack
• Feature/Setting: Incoming Webhooks; notify staff/channel when promo is scheduled to go live.
3.11. Google Ads
• Feature/Setting: API (OfflineConversions Upload); auto-segment recent ride ticket buyers for remarketing list.
3.12. Instagram
• Feature/Setting: Graph API/Direct Messaging; send DMs to followers for event or merchandise drops.
3.13. Shopify
• Feature/Setting: Webhooks/API (Order/Create); trigger emails to recent shoppers about event-linked merch.
3.14. Stripe
• Feature/Setting: API (PaymentIntent/Create); upsell event tickets at point-of-sale.
3.15. Eventbrite
• Feature/Setting: Webhooks/API (Event Publish); push new event promos to ride visitors.
3.16. Google Calendar
• Feature/Setting: API (Events/Insert); auto-add events to invited guests' calendars post-purchase.
3.17. Microsoft Teams
• Feature/Setting: Bot Framework/Webhook; post internal reminders to staff for special promotions.
3.18. TikTok for Business
• Feature/Setting: Marketing API; create custom audience ads for past ride attendees.
3.19. SurveyMonkey
• Feature/Setting: Webhook; trigger surveys after promo interaction to gauge effectiveness.
3.20. Zapier
• Feature/Setting: Webhooks/Zaps; orchestrate cross-system automation for event-merch promo flows.
3.21. Google Firebase
• Feature/Setting: Cloud Messaging; send mobile push notifications for flash merchandise sales.

Benefits

4.1. Maximizes revenue by combining event and merchandise promotions targeting engaged visitors.
4.2. Improves marketing precision through smart, event-triggered cross-promotion.
4.3. Increases attendance and purchase rates by personalizing campaigns.
4.4. Reduces manual workload using seamless, automated workflows.
4.5. Strengthens visitor retention with ongoing value communications tied to their interests and activity.