Automated collection and use of user-generated content

Purpose

1. Automate gathering, approval, and cross-platform use of user-generated content (UGC) for an Asian fusion restaurant’s marketing and promotions.

2. Automates collection of guest reviews, tagged posts, stories, and photos across social networks and review sites.

3. Automates filtering, classifying, approval, and publishing of UGC across website, digital menus, newsletters, and digital signage.

4. Automated linkage of high-quality UGC to loyalty rewards and outreach automations.

5. Automates integration of UGC for paid ad creatives, social proof, and dynamic marketing content.

Trigger Conditions

1. New user post mentioning the brand handled automatically.

2. User tags restaurant on Instagram, Facebook, or Twitter; automation triggers.

3. New review detected on Yelp, TripAdvisor, or Google Reviews.

4. Submission of content via website forms or QR-based feedback automates process.

5. Hashtag monitoring for branded or campaign hashtags, automatedly identifying new entries.

6. Weekly automated check for trending or viral mention triggers sharing workflow.

Platform Variants

1. Instagram API

• Feature/Setting: Automate fetching posts and stories with the brand hashtag or mention; configure webhook for “mentions” and “media” fields.
  

2. Facebook Graph API

• Feature/Setting: Automating the collection of posts, check-ins, and reviews by configuring “/page/feed” and “/page/reviews” endpoints.
  

3. Twitter API

• Feature/Setting: Automate search for tweets with the brand handle or hashtag using the “search/tweets” and “statuses/filter” streams.
  

4. Google My Business API

• Feature/Setting: Automate extraction of new user reviews with the “accounts.locations.reviews.list” REST endpoint.
  

5. Yelp Fusion API

• Feature/Setting: Automate fetching latest reviews, “GET /businesses/{id}/reviews”.
  

6. TripAdvisor Content API

• Feature/Setting: Automate harvesting recent user photos and reviews with “location_photos” and “location_reviews” endpoints.
  

7. TikTok for Developers

• Feature/Setting: Automate gathering of brand mentions tagged content using the “Video List” and “Comments List” APIs.
  

8. Slack API

• Feature/Setting: Send automated Slack notifications for new UGC requiring review using “chat.postMessage” API.
  

9. Trello API

• Feature/Setting: Automate creation of a card for each new UGC submission for internal approval, using “cards POST” endpoint.
  

10. Notion API

• Feature/Setting: Automatic logging of UGC entries in a Notion database for tracking, via “pages.create” endpoint.
  

11. SendGrid API

• Feature/Setting: Automate follow-up emails to creators for approval/credit, using “mail/send” endpoint.
  

12. Shopify Admin API

• Feature/Setting: Publish approved UGC to e-commerce site galleries automatically via “productImages/create” endpoint.
  

13. Zapier Webhooks

• Feature/Setting: Trigger automations aggregating UGC from various sources using “Catch Hook” function.
  

14. Buffer API

• Feature/Setting: Automate scheduling UGC for posting across multiple social platforms via “update.create” endpoint.
  

15. Hootsuite API

• Feature/Setting: Directly automate publishing approved UGC to social pages using “messages POST” endpoint.
  

16. Sprout Social API

• Feature/Setting: Automate pulling analytic data on published UGC performance using analytics endpoints.
  

17. Dropbox API

• Feature/Setting: Automatedly store original user-submitted media files using “/files/upload” endpoint.
  

18. Salesforce Marketing Cloud

• Feature/Setting: Automated user segment updates when UGC is approved, via “Contacts” and “Journeys” objects.
  

19. HubSpot API

• Feature/Setting: Automate triggering UGC-related email campaigns using “automation” and “contacts” endpoints.
  

20. WordPress REST API

• Feature/Setting: Automates embedding approved UGC on the restaurant’s website with “/wp/v2/posts” and “media” endpoints.
  

Benefits

1. Automates time-consuming UGC search and collection, freeing staff resources.

2. Automator-driven selection and publishing enables real-time, dynamic marketing.

3. Reduces manual errors in approval and publishing workflows using automation.

4. Automated cross-channel publication increases UGC reach and engagement.

5. Automates guest reward processes, amplifying future participation.

6. UGC automations enhance authenticity, trust, and brand loyalty.

7. Automation boosts analytic insights into best-performing user content, improving ROI.