Marketing & PromotionsPurpose
1 Automate the capture, collection, moderation, and synchronization of user-generated content (UGC)—photos, videos, testimonials, reviews—across a sports facility’s owned digital channels for marketing and promotion purposes.
2 Provide an automatable pipeline for continuous social proof, increasing engagement with athletes, fans, and local communities.
3 Enable automated distribution and amplification of UGC for promotional campaigns, newsletters, and social feeds.
4 Streamline automating content curation, approval workflows, and legal releases to ensure brand-safe, rights-cleared materials.
Trigger Conditions
1 Automated detection of new tagged posts or mentions on social media (e.g., using facility hashtags on Instagram, Twitter, Facebook).
2 Customer uploads via web forms, landing pages, or email submissions.
3 Inbound SMS/MMS containing media assets sent to dedicated marketing numbers.
4 Push notifications upon scheduled events or athletic field activities.
5 Automated daily/weekly checks of specified social or cloud media folders.
Platform Variants
1 Facebook Graph API
- Feature/Setting: Configure Webhooks on facility page for ‘mentions’ and ‘public posts’ events; use /me/photos endpoint for automated media retrieval.
2 Instagram Graph API
- Feature/Setting: Automate hashtag monitoring with /ig_hashtag_search and /media endpoints; scheduled polling to collect recent posts.
3 Twitter API v2
- Feature/Setting: Filtered Stream endpoint; automated rules for keywords and hashtags; media download via Tweet objects.
4 Google Photos API
- Feature/Setting: Automate media polling from shared album; user consent handled via OAuth and batch mediaItems.list calls.
5 Dropbox API
- Feature/Setting: Folderwatch webhook for real-time media uploads; /files/list_folder to automate content detection and retrieval.
6 Microsoft OneDrive API
- Feature/Setting: Automate scans of UGC folders using /children endpoint for file changes; automated download and tagging.
7 Zapier Webhooks
- Feature/Setting: Automate webhook ingestion pipelines for cross-platform UGC syncing to centralized marketing tools.
8 Slack API
- Feature/Setting: Automated listening on media-centric channels; files.list method for attachments and user submissions.
9 Twilio SMS/MMS
- Feature/Setting: Inbound webhook for automated media extraction; Twilio Functions for UGC routing.
10 SendGrid Inbound Parse
- Feature/Setting: Automate parsing of email attachments; direct-to-cloud transfer using automated workflows.
11 Google Forms API
- Feature/Setting: Automate intake of media uploads through forms; Apps Script triggers for scheduled exports.
12 HubSpot Marketing API
- Feature/Setting: Use Form Submissions and Media fields with automated sync to CRM and Email Campaigns tool.
13 Salesforce Marketing Cloud
- Feature/Setting: Automate UGC ingestion from ‘Social Studio’ module; Content Builder auto-integration.
14 Hootsuite
- Feature/Setting: Streams detection for mentions/tags; Hootsuite Apps integration for automated content pushing.
15 Buffer
- Feature/Setting: RSS-to-social syndication; automatedly queue user content for scheduled promotion.
16 Sprout Social
- Feature/Setting: Inbox Rules to automate UGC tagging and assign for moderation; auto-publish to selected feeds.
17 Airtable
- Feature/Setting: Automate attachments field collection from forms; scripts for automatedly moving media into marketing folders.
18 Notion API
- Feature/Setting: Automatedly append UGC to pages or databases; webhook-triggered workflows for review/approval.
19 Google Drive API
- Feature/Setting: Watch UGC drop zones for file updates; automate tag and move actions.
20 Canva for Teams
- Feature/Setting: Automate import of UGC images/assets into branded templates for automated showcases.
21 Monday.com
- Feature/Setting: File upload widget for automating media collection; custom automations to trigger notifications and approval workflows.
22 Asana
- Feature/Setting: Attachments field automation for UGC; create approval tasks using Rules.
23 Trello
- Feature/Setting: Automatedly collect attachments on shared boards; Butler automation to tag and organize UGC.
24 AWS S3
- Feature/Setting: Automatedly save UGC using pre-signed upload links; Lambda triggers for content processing.
Benefits
1 Automates tedious UGC collection, saving staff time and reducing manual oversight.
2 Ensures complete, timely, and rights-cleared content pipelines for marketing activities.
3 Enables automated, multi-channel content synchronization to ensure consistent messaging.
4 Unlocks continual customer engagement by automatedly leveraging authentic field-side stories and testimonials.
5 Ensures legal and brand safety via automated moderation and approval flows.
6 Boosts marketing agility by automatedly surfacing fresh content for every campaign and promotional push.