Marketing & PromotionsPurpose
1.2. Enables automated promotion management to attract new customers, retain existing clients, and drive repeat visits with time-based, event-triggered, or user-segmented campaigns.
1.3. Reduces manual workload, eliminates human errors, and accelerates marketing agility for recreational sports facilities.
Trigger Conditions
2.2. Festival, birthday, or anniversary dates automate discount code distribution to customer segments.
2.3. Low booking periods, occupancy drops, or off-peak hours automate flash discount creation.
2.4. Referral actions, social shares, or post-survey completions trigger automated code emails or SMS.
2.5. Manual triggers for ad-hoc or campaign-based discount automations.
Platform Variants
3.1. Twilio SMS
• Feature/Setting: Automate sending SMS with dynamic discount codes using Programmable Messaging API; configure webhook to deliver coupons on booking events.
3.2. SendGrid
• Feature/Setting: Automate email delivery of single-use or bulk codes using Dynamic Transactional Templates API; set triggers for user milestones.
3.3. Shopify
• Feature/Setting: Automate coupon creation in the Discounts API; trigger on new customer account or product purchase via webhook.
3.4. HubSpot
• Feature/Setting: Automate personalized code emailing using Workflows & Deals API, email templates with deal triggers for sports services.
3.5. Mailchimp
• Feature/Setting: Automate segmented email broadcasts of promotion codes using Campaigns API; use audience triggers for targeting.
3.6. WooCommerce
• Feature/Setting: Automate coupon generation and assignment using the REST API; trigger on completed orders or bookings.
3.7. Zapier
• Feature/Setting: Automates code management between booking tools (e.g., Acuity) and CRM via multi-step Zap automations.
3.8. Salesforce
• Feature/Setting: Automate coupon assignment using Process Builder, Workflow Rules, and connected HTTP actions for delivery.
3.9. ActiveCampaign
• Feature/Setting: Automate coupon emailing and expiry reminders with Automations Builder and Deep Data integrations.
3.10. Google Sheets
• Feature/Setting: Automate code validation, status updates, and triggers from Booking form submissions using Google Apps Script.
3.11. Airtable
• Feature/Setting: Automate coupon tracking and real-time inventory management via Automations and REST API endpoints.
3.12. Slack
• Feature/Setting: Automate internal coupon usage alerts using Incoming Webhooks, sent to marketing or support channels.
3.13. Discord
• Feature/Setting: Automate coupon announcements to community using Webhook triggers on campaign launches or events.
3.14. Stripe
• Feature/Setting: Automate coupon management using the Coupons and Promotions API; configure post-payment triggers.
3.15. Microsoft Teams
• Feature/Setting: Automate notifications to staff of campaign launches or usage stats using Flow/Power Automate with connector.
3.16. Facebook Messenger
• Feature/Setting: Automate chatbot-led coupon distribution using Send API, triggered by user interactions or campaigns.
3.17. Instagram (via Meta API)
• Feature/Setting: Automate story or DM delivery of codes triggered by engagement or hashtag usage using Instagram Graph API.
3.18. Eventbrite
• Feature/Setting: Automate guest-specific discounts using Event-specific Codes API, triggered on registration or group booking.
3.19. Klaviyo
• Feature/Setting: Automate abandoned booking coupon emails using Flow Builder with Booking Data Triggers integration.
3.20. Google Calendar
• Feature/Setting: Automate insertion of coupon reminders for customers, using Calendar API triggered after bookings with codes.
Benefits
4.2. Automates code validation, expiry, and one-time use limits, reducing fraud and errors.
4.3. Automates multi-channel promotions across SMS, email, chat, and social, amplifying reach.
4.4. Automates real-time analytics and staff alerts, enabling fast campaign adjustments.
4.5. Drives automatable retention strategies, optimizes marketing ROI, and supports year-round facility revenue growth.