Generation and sending of digital vouchers and coupons

Purpose

1. Automate the generation, distribution, and tracking of digital vouchers and coupons for marketing and promotional purposes within carvery restaurants.

2. Ensures promotional offers are delivered to customers directly via their preferred channels (SMS, email, app notifications), maximizing reach and minimizing manual work.

3. Automates the collection of redemption rates, support for targeted campaigns, segmentation, and time-limited offers for driving traffic and loyalty.

4. Reduces fraud by controlling code uniqueness, usage, and expiration within automated workflows.

Trigger Conditions

1. New customer signup via website, app, or POS.

2. User's birthday or special occasions (automation based on date-matching).

3. Achievement of a spend threshold tracked in the automator CRM.

4. Social media engagement (e.g., like, share, or comment triggers automated coupon).

5. Customer inactivity for defined period (automated win-back campaigns).

6. Seasonal or limited-time event automation, scheduled in marketing calendar.

7. Customer referral completed (automate coupon for both referrer and referee).

Platform Variants

1. Twilio SMS

• Feature/Setting: Use Programmable SMS API, automate sending coupon codes.
  
• Sample: Configure automated POST request with coupon content to /Messages endpoint.
  

2. SendGrid

• Feature/Setting: Use Mail Send API, automate email delivery of vouchers.
  
• Sample: Template email with dynamic code fields, automatedly sent per trigger.
  

3. Mailchimp

• Feature/Setting: Email automations, trigger-based drip campaigns.
  
• Sample: Automated email workflow with voucher merge tags, conditional rules.
  

4. Salesforce Marketing Cloud

• Feature/Setting: Journey Builder automation, multi-channel voucher journeys.
  
• Sample: Automated personalized voucher sending based on CRM data events.
  

5. HubSpot

• Feature/Setting: Workflow automation, email/send internal notification.
  
• Sample: Automated voucher email triggered by lifecycle stage/behavior.
  

6. Zapier

• Feature/Setting: Automate multi-platform coupon creation and distribution.
  
• Sample: Automated workflow connects POS with SMS and email platforms.
  

7. ActiveCampaign

• Feature/Setting: Automated campaign sequences for voucher delivery.
  
• Sample: Set automation to deliver coupons by SMS/email upon signup trigger.
  

8. Braze

• Feature/Setting: Automated in-app/message/email coupon distribution.
  
• Sample: Target mobile app users with automate voucher push notifications.
  

9. Klaviyo

• Feature/Setting: Automated flows, trigger-based coupon emails.
  
• Sample: Segment audience for automated birthday voucher campaigns.
  

10. Voucherify

• Feature/Setting: Voucher automation API, code generation, validation, and limits.
  
• Sample: Automated voucher batch generation, restrict usage per user/account.
  

11. Google Sheets

• Feature/Setting: Automated data logging and voucher tracking.
  
• Sample: Coupon codes auto-populate, automate redemption logging.
  

12. Shopify

• Feature/Setting: Automated discounts, digital voucher code generation.
  
• Sample: Trigger automated workflows for coupon email upon order.
  

13. WooCommerce

• Feature/Setting: Automated coupon creation, auto email to customers.
  
• Sample: Set up workflow for post-purchase automated voucher email sending.
  

14. Facebook Messenger

• Feature/Setting: Automated bot replies, coupon code distribution.
  
• Sample: Messenger automation triggers voucher when users type keyword.
  

15. WhatsApp Business API

• Feature/Setting: Automated voucher sending via WhatsApp.
  
• Sample: Auto-send coupon with template messages after event trigger.
  

16. Intercom

• Feature/Setting: Automated messenger campaigns, send coupons.
  
• Sample: In-app chat automator delivers discount vouchers to active users.
  

17. Zendesk

• Feature/Setting: Macro automations, auto-send voucher on support close.
  
• Sample: Triggered voucher code dispatch with case resolution.
  

18. Pabbly Connect

• Feature/Setting: Automate coupon send between form submissions and email.
  
• Sample: Sends unique voucher via email automator upon webform action.
  

19. Slack

• Feature/Setting: Automated internal alerts for voucher claims.
  
• Sample: Notify team when automate voucher redeemed or reaches limit.
  

20. Eventbrite

• Feature/Setting: Automated voucher code for event registrants.
  
• Sample: Auto-send promo voucher to attendees post-registration or post-event.
  

21. Constant Contact

• Feature/Setting: Email automation with voucher personalization.
  
• Sample: Automated birthday coupon campaign by demographic filter.
  

22. Gmail

• Feature/Setting: Automated voucher emails via API.
  
• Sample: Script to auto-send unique code with event-based triggers.
  

23. Segment

• Feature/Setting: Event automation for coupon tracking/distribution.
  
• Sample: Automate code delivery tied to user activity events.
  

24. LoyaltyLion

• Feature/Setting: Automated loyalty points redemption, coupon send.
  
• Sample: Automate coupon email issuance after points conversion.
  

25. QuickBooks

• Feature/Setting: Automated coupon generation for customer milestones.
  
• Sample: Automated output of voucher code when invoice threshold met.
  

Benefits

1. Automates repetitive processes, boosting marketing efficiency and accuracy.

2. Reduces human error, ensuring voucher distribution is always timely and targeted.

3. Maximizes promotional reach via automated flows across channels.

4. Streamlines campaign monitoring via automation dashboards and reports.

5. Strengthens customer retention with personalized automated incentives.

6. Controls costs and exposure by automating expiration and redemption limits.

7. Saves staff time, allowing focus on higher-value hospitality tasks.

8. Enhances ability to A/B test, analyze, and optimize promotional campaigns with automated tracking.