Event-based promotional triggers

Purpose

1.1. Automate delivery of targeted promotions aligned with specific events—including festivals, local celebrations, weather changes, and cricket matches—maximizing relevancy and engagement for Dhaba customers.
1.2. Automatedly schedule, trigger, and manage campaign rollouts, minimizing manual marketing effort and maximizing timeliness, using automating flows integrated with CRM and POS for data-driven personalization.
1.3. Enable automated cross-channel communication such as SMS, push notifications, WhatsApp, and email, to ensure broad audience reach and automating message consistency.

Trigger Conditions

2.1. Automatedly detect public holidays, regional events, or auspicious dates via integrations with event APIs or Google Calendar sync.
2.2. Automate triggers when weather API signals sudden rain, heat, or cold, offering themed menu deals (e.g., “Rainy Day Chai Offer”).
2.3. Automate after customer check-ins, reservations, or topping up loyalty points.
2.4. Automate based on time elapsed since last purchase, birthday/anniversary dates from CRM, or festive seasons.
2.5. Automate real-time detection of high or low footfalls from POS or IoT sensors.

Platform Variants

3.1. Twilio SMS
• Feature/Setting: Use the Messages API; automate sending event-based SMS using triggers like date/time or API webhook events.
3.2. SendGrid
• Feature/Setting: Use Send Email API v3; automate email blast for event-specific offers, configure Dynamic Templates for personalization.
3.3. WhatsApp Business API
• Feature/Setting: Automate templated messages using “messages” endpoint; configure event data injection.
3.4. Google Calendar API
• Feature/Setting: Use push notifications to automatedly detect scheduled events; trigger downstream promotions.
3.5. Mailchimp
• Feature/Setting: Automate event-based email journeys using Customer Journeys builder and trigger-based segmentation.
3.6. Facebook Messenger Platform
• Feature/Setting: Automate promotional chat via Send API; configure for event keywords or bot workflows.
3.7. Slack
• Feature/Setting: Use Incoming Webhooks; automate internal team alerting for campaign execution.
3.8. Shopify
• Feature/Setting: Scripted Automation using Flow app; trigger in-store popups or customer notifications based on online event sales.
3.9. Google Ads
• Feature/Setting: Use AdWords Scripts and API; automate campaign budget, ad copy based on real-time event timing.
3.10. Zapier
• Feature/Setting: Multi-app automation; configure “Schedule by Zapier” or webhook triggers for multichannel rollout.
3.11. Salesforce Marketing Cloud
• Feature/Setting: Journey Builder Event API; automate cross-channel messaging when event occurs.
3.12. HubSpot
• Feature/Setting: Workflow automation for scheduled, date, or event field triggers; automate list membership and email blasts.
3.13. Telegram Bots API
• Feature/Setting: Automate push promotions using Bot API, event-based message triggers.
3.14. Viber Business Messages
• Feature/Setting: Send event-triggered bulk messages using REST API, automated campaign scheduling.
3.15. Freshdesk
• Feature/Setting: Automated ticket workflows; trigger CSAT requests or feedback after promotional campaign.
3.16. Google Sheets
• Feature/Setting: Automate row addition via API; sheet row as event log to trigger next step.
3.17. Outlook Graph API
• Feature/Setting: Calendar triggers for event dates; automate internal/external reminder mails.
3.18. Amazon SNS
• Feature/Setting: Publish/Subscribe model to automate SMS, mobile push, or email on trigger.
3.19. Pabbly Connect
• Feature/Setting: Automate multi-step integrations using “Scheduler” and Webhook triggers.
3.20. OneSignal
• Feature/Setting: Automated push notifications using REST API; event-based segmentation.
3.21. ActiveCampaign
• Feature/Setting: Use 'Automations' for event-driven email/SMS sequences, dynamic contact tagging for segmentation.
3.22. Intercom
• Feature/Setting: Automated message triggers from event-based filters or integrations for chat and email.

Benefits

4.1. Automated campaigns increase speed and consistency, automating engagement without manual input.
4.2. Automating diversifies channel outreach, ensuring event-driven messaging is timely, relevant, and consistent.
4.3. Automation enables dynamic personalization, tailoring offers and greetings, maximizing relevance and conversion.
4.4. Automated insights optimize future campaigns, leveraging event-triggered data for iterative improvement.
4.5. Automatedly reduces resource requirements, freeing staff for core functions, while automating campaign orchestration.
4.6. Automate advanced segmentation, reach, and reporting for better ROI on every promotional outing.