Festival and Themed Event Promotion Flows

Purpose

1.1. Automate festival and themed event promotion for discos, streamlining omnichannel marketing, guest engagement, ticketing, and reminders.
1.2. Automatedly segment audiences, personalize comms, and accelerate campaign launches for maximized attendance and engagement.
1.3. Automate scheduling and sending of branded invites, RSVPs, announcements, and follow-ups across multiple marketing channels.
1.4. Automator flow tracks campaign performance, collects feedback, and automates post-event retargeting to increase recurring visits.

Trigger Conditions

2.1. Automated event creation in calendar or club management platforms.
2.2. New festival or theme announced by marketing team input or website update.
2.3. Recurring date/time (e.g., every first Friday).
2.4. High-engagement guests or VIPs identified via CRM automation.
2.5. Social media mention spike with targeted hashtags.
2.6. RSVP sign-up window opening or closing.

Platform Variants

3.1. Twilio SMS
• Feature/Setting: Automate SMS campaign; configure "Messaging Service" for scheduled invites (POST /Messages API).
3.2. Mailchimp
• Feature/Setting: Automate segmented campaigns; use "Audience Segmentation" and "Campaign Triggers".
3.3. SendGrid
• Feature/Setting: Automated email batch send; use "Transactional Templates" and "Scheduled Send" (v3 Mail Send API).
3.4. WhatsApp Business API
• Feature/Setting: Automate reminder broadcasts; configure "Message Template" API.
3.5. Facebook Messenger
• Feature/Setting: Automated event reminders; "Send API" for personalized invites using user_id.
3.6. Instagram DM Automation
• Feature/Setting: Automate DMs via IG Messaging API; message distribution to engaged followers.
3.7. Google Calendar
• Feature/Setting: Automated event creation; use "events.insert" API for guest notification.
3.8. HubSpot
• Feature/Setting: Automate contact scoring and event promo emails; "Workflows" app.
3.9. Salesforce Marketing Cloud
• Feature/Setting: Automated journeys; "Journey Builder" for multi-channel flows.
3.10. Eventbrite
• Feature/Setting: Automated event publishing & ticketing; "Events API" and "Order Confirmation Webhook".
3.11. Zapier
• Feature/Setting: Multi-step automatons; trigger on new event entry, auto-send promo.
3.12. Slack
• Feature/Setting: Automated staff alerts; configure "Incoming Webhooks" for event actions.
3.13. Google Ads
• Feature/Setting: Automated campaign launch; "Campaign Management API".
3.14. TikTok for Business
• Feature/Setting: Automated ad campaign for themed nights; "Ad Creation API".
3.15. YouTube Data API
• Feature/Setting: Schedule automated promo video publish; "videos.insert" endpoint.
3.16. Airtable
• Feature/Setting: Automated guest list updates; "Automations" to update and send notifications.
3.17. Shopify
• Feature/Setting: Automated ticket merch; "Order API" triggers confirmation emails.
3.18. Discord
• Feature/Setting: Send automated event pings to club community; "Bot API" scheduled messages.
3.19. Typeform
• Feature/Setting: Automate RSVP collection; "Responses API" with webhook for instant updates.
3.20. Intercom
• Feature/Setting: Automated chat engagement; "Outbound Messages" triggered by upcoming events.
3.21. Pipedrive
• Feature/Setting: Automate VIP tracking; "Workflow Automations" on deal stage matched to events.
3.22. Google Sheets
• Feature/Setting: Automatedly update guest data; "App Script" or "Sheets API" on every RSVP.

Benefits

4.1. Automated promo reduces manual marketing, saving time and cost.
4.2. Automation drives timely, multi-channel reach, boosting event turnout.
4.3. Automated audience segmentation increases message relevancy and engagement.
4.4. Real-time trigger automation ensures guests and staff get up-to-date info.
4.5. Automating feedback + retargeting maximizes club recurring revenue.
4.6. Automator flows enhance brand visibility and streamline team workflows.