Marketing & PromotionsPurpose
1.2. Enable automated retrieval of impressions, clicks, conversions, ROI, and engagement rates.
1.3. Automate cross-platform comparison to optimize advertising spend.
1.4. Automate reporting schedule (daily, weekly, monthly) with customizable data visualization for stakeholders.
1.5. Automate delivery of campaign performance PDF reports by email, internal chat, or dashboard updates.
1.6. Automated alerting for anomalies, underperforming campaigns, or budget overruns.
1.7. Automate storage of campaign data for historical trend analytics and forecasting.
Trigger Conditions
2.2. Campaign end date or status change.
2.3. API webhook events on new campaign data availability.
2.4. Threshold breach (e.g., CTR below 1%, budget 90% spent).
Platform Variants
3.1. Google Ads
• Feature/Setting: Use Google Ads API Reports; configure OAuth 2.0, define fields such as campaignId, impressions, clicks, conversions, cost for automation.
3.2. Facebook Ads
• Feature/Setting: Marketing API Insights endpoint; configure access token, select ad account, period, and metrics to automate campaign pulls.
3.3. Instagram Ads
• Feature/Setting: Graph API; access Insights for campaigns linked to business accounts, schedule automated report extraction.
3.4. Microsoft Advertising (Bing)
• Feature/Setting: Reporting API; set up OAuth, select CampaignPerformanceReportRequest for automation.
3.5. LinkedIn Ads
• Feature/Setting: Ad Analytics API; configure query for campaignGroup, timeGranularity, pivot by demographics for automated extraction.
3.6. Twitter Ads
• Feature/Setting: Analytics API; access account-level stats, set timeframes and entity IDs for automation.
3.7. Pinterest Ads
• Feature/Setting: Ads Analytics API; automate data pulls by ad account, level, date range filter.
3.8. TikTok Ads
• Feature/Setting: Advertiser Reporting Endpoint; integrate API calls for cost, impressions, conversions automatedly.
3.9. Snapchat Ads
• Feature/Setting: Marketing API; Reporting endpoint, configure ad account, date, metric filter automation.
3.10. HubSpot Marketing
• Feature/Setting: Analytics API; program KPI queries for campaign, asset, conversion metric automation.
3.11. Salesforce Marketing Cloud
• Feature/Setting: REST API; use /reporting/messages endpoint, automate report pulls and export.
3.12. Mailchimp
• Feature/Setting: Campaign Reports API; configure automation to retrieve open, click, and conversion stats.
3.13. Klaviyo
• Feature/Setting: Campaigns endpoint; automate pulling deliverability and engagement analytics.
3.14. ActiveCampaign
• Feature/Setting: Reports API; filter by campaign IDs, automate performance metrics retrieval.
3.15. Shopify
• Feature/Setting: Analytics API access; program pulling of marketing campaign attribution, automate reporting.
3.16. WooCommerce
• Feature/Setting: REST API; fetch order and coupon stats under specific marketing campaigns, automate aggregation.
3.17. Google Analytics 4
• Feature/Setting: Data API Reports endpoint; set up scheduled automated queries on UTM, channel groupings.
3.18. Power BI
• Feature/Setting: API Data Refresh; automate dashboard sync with campaign databases.
3.19. Tableau
• Feature/Setting: Tableau REST API; automate workbook refresh on new campaign data uploads.
3.20. Slack
• Feature/Setting: Incoming Webhooks or API chat.postMessage; automate report delivery or KPI alerting to marketing channel.
3.21. Microsoft Teams
• Feature/Setting: Graph API; configure automated message posts or adaptive card delivery for campaign snapshots.
3.22. Zoho Campaigns
• Feature/Setting: API Reports endpoint; automate pull of open/click rates, schedule automated delivery.
Benefits
4.2. Automator enables instant trend detection and swift optimization for fireplace store campaigns.
4.3. Automating eliminates manual errors, ensures data timeliness, and provides actionable insights on demand.
4.4. Teams can automatedly react to performance issues with real-time alerts.
4.5. Automated reports support strategic decisions, improving ROI through continuous optimization and efficiency.