Send event-based promotions (e.g., prom, wedding season)

Purpose

1.1. Automate delivery of targeted promotions aligned with key life events (e.g., prom, weddings) to increase formalwear rentals during peak demand periods.
1.2. Enable automated engagement by proactively reaching customers at the right moment with offers.
1.3. Automate scheduling and sending of event-based promotional content across multiple channels in real-time.
1.4. Strengthen brand awareness through timely, contextual, event-driven marketing automation.
1.5. Automate personalization of marketing offers based on customer event interest, history, or demographic data.

Trigger Conditions

2.1. Customer RSVPs or event sign-ups submitted through web forms.
2.2. Interaction with social media posts tagged for special events (e.g., #PromSeason, #Wedding2024).
2.3. Calendar-based triggers aligning automation flows with prom/wedding season dates.
2.4. Purchase intent or abandoned cart data for event-specific products detected.
2.5. CRM or email list segmentation auto-updating based on lifecycle or event status.
2.6. Loyalty program milestone automated recognition for upcoming events.

Platform Variants

3.1 Twilio (SMS/MMS)
• Feature/Setting: Automate SMS campaigns using Twilio Programmable Messaging API; configure messaging services to trigger automated event-based campaigns.
• Sample: Use "Messaging Services" and schedule via API /v1/Messages.

3.2 SendGrid (Email)
• Feature/Setting: Automated promotional email via SendGrid Marketing Campaigns; set up event-based segments and triggered automation.
• Sample: Use "Automations" and "Mail Send API".

3.3 HubSpot
• Feature/Setting: Automated workflows with date/occasion triggers; configure email or SMS automation based on CRM events.
• Sample: Use "Workflows" and "Email/SMS Automation Modules".

3.4 Salesforce Marketing Cloud
• Feature/Setting: Automate journey flows using Event Entry Sources; configure event-triggered customer journeys.
• Sample: Use "Journey Builder" and "Event Entry Source API".

3.5 Mailchimp
• Feature/Setting: Date-based automations, segmentation for prom/wedding season, automatic campaign triggers.
• Sample: Use "Customer Journeys" and segment with tags.

3.6 ActiveCampaign
• Feature/Setting: Event-triggered automation with contact scoring and automated messaging.
• Sample: Use "Automations" builder with "Event Trigger".

3.7 Klaviyo
• Feature/Setting: Automated flows using event-based triggers and personalized SMS/email.
• Sample: Use "Flows" and configure via "Metric Trigger".

3.8 Google Ads
• Feature/Setting: Schedule automated promotion ads for event periods; use Google Ads API for campaign automation.
• Sample: Configure using "Campaign Management API".

3.9 Facebook Marketing API
• Feature/Setting: Automate event-based Custom Audiences and schedule ads; use Automation Rules API.
• Sample: Implement via "Ad Campaign Management" endpoints.

3.10 Slack
• Feature/Setting: Automated internal notifications for event promo launches; set up using Incoming Webhooks API.
• Sample: Use "chat.postMessage" for automation alerts.

3.11 Zapier
• Feature/Setting: Multi-platform automation for sending promotions based on event triggers.
• Sample: Set up automated Zaps connecting webforms to email/text.

3.12 Intercom
• Feature/Setting: Trigger automated chat or in-app messaging based on user event intent signals.
• Sample: Use "Outbound Messages" with custom triggers.

3.13 Shopify
• Feature/Setting: Automated event-based email/SMS campaigns to customers with purchase history.
• Sample: Use "Shopify Flow" to automate upon event dates.

3.14 Segment
• Feature/Setting: Automate customer event data routing to multiple marketing channels.
• Sample: Configure "Track" API for event signals.

3.15 Braze
• Feature/Setting: Automated multi-channel campaigns triggered by customer lifecycle events.
• Sample: Use "Canvas" and "Event Trigger API".

3.16 Dynamics 365 Marketing
• Feature/Setting: Automated event-linked journeys for promotional messaging.
• Sample: Use "Real-Time Marketing Journeys".

3.17 WhatsApp Business API
• Feature/Setting: Automatedly send promotions via WhatsApp when event triggers fire.
• Sample: Use "messages" endpoint for automatable messaging.

3.18 Eventbrite
• Feature/Setting: Automate email reminders/promotions to event RSVPs using Eventbrite API.
• Sample: Use "Event Attendees" and "Automated Campaigns".

3.19 Marketo
• Feature/Setting: Automate event-based nurture streams; set up triggers and smart campaigns.
• Sample: Use "Smart Campaigns" automated by event data.

3.20 Pabbly Connect
• Feature/Setting: Automate cross-platform event-driven promotions with workflow automator.
• Sample: Configure "Scheduler" and connect to messaging/email APIs.

3.21 Constant Contact
• Feature/Setting: Event-triggered campaign emails using segments and automation triggers.
• Sample: Use "Email Automation" and group by dates/events.

3.22 Iterable
• Feature/Setting: Multi-channel automated journeys triggered by specific event data.
• Sample: Use "Workflows" and configure Event Triggers.

Benefits

4.1. Automates omnichannel outreach for timely, relevant promotions.
4.2. Improves efficiency and market reach by automator-triggered messaging.
4.3. Reduces manual work, leveraging automation for campaign consistency.
4.4. Maximizes ROI by automating the timing and targeting of promotional offers.
4.5. Enhances customer experience with personalized, automated communications.
4.6. Provides deep tracking analytics by automating cross-platform reporting.