Bulk promotional SMS campaigns based on customer segmentation

Purpose

1.1. Automate the process of sending bulk promotional SMS campaigns by utilizing customer segmentation data in Indian restaurants.
1.2. Automates the targeting of different segments based on dining habits, order frequency, location, and cuisine preferences.
1.3. Enables automated scheduling and personalization of offers, event announcements, and loyalty promotions to maximize footfall and repeat orders.

Trigger Conditions

2.1. New menu launch requires automated campaign to all customers interested in that cuisine.
2.2. Festival or holiday schedules a promotional SMS automation for relevant segments.
2.3. Customer inactivity for a set period triggers a re-engagement SMS automatedly.
2.4. Completion of a loyalty milestone activates an automated reward notification.
2.5. Segmented customer group update automates new campaign triggers.

Platform Variants

3.1. Twilio
• Feature/Setting: SMS API; configure SendMessage endpoint and enable message personalization fields.
3.2. MSG91
• Feature/Setting: Campaign module; use Flow SMS with dynamic fields mapped to customer segments.
3.3. TextLocal
• Feature/Setting: Bulk SMS API; configure SMSCampaign POST with segmented group lists.
3.4. Nexmo (Vonage)
• Feature/Setting: SMS API; automate trigger using Send SMS endpoint with external segment filters.
3.5. Karix.io
• Feature/Setting: Campaign Manager; automate template selection and schedule per segment.
3.6. Gupshup
• Feature/Setting: SMS API; set up templates and automatable audience sync with CRM integrations.
3.7. ClickSend
• Feature/Setting: SMS Campaigns; schedule and automate dispatch per customer group.
3.8. Plivo
• Feature/Setting: Bulk SMS API; configure Powerpack to handle large-scale sends segment-wise.
3.9. Kaleyra
• Feature/Setting: Campaign Automation API; orchestrate message pushes by customer type.
3.10. Infobip
• Feature/Setting: SMS Broadcast; use segmentation filters for automated message flows.
3.11. Route Mobile
• Feature/Setting: Bulk SMS Manager; use API triggers for campaign automation.
3.12. Mitto
• Feature/Setting: Omnichannel API; setup SMS flows with automated customer filter support.
3.13. SendinBlue
• Feature/Setting: Transactional SMS; segment audience and automate campaign sequences.
3.14. SMSCountry
• Feature/Setting: Campaign API; dynamically map campaign payload to segment lists.
3.15. Sinch
• Feature/Setting: SMS API; schedule automation scripts for segment-triggered SMS.
3.16. Exotel
• Feature/Setting: Bulk SMS API; automate sending with contact grouping logic.
3.17. ValueFirst
• Feature/Setting: SMS Campaign Automation; automatic campaign sync from POS/CRM segment data.
3.18. SmscNation
• Feature/Setting: Bulk Campaign Creator; customizable automating triggers per event.
3.19. SolutionsInfini
• Feature/Setting: Bulk Messaging API; pre-schedule automatable campaigns with template IDs.
3.20. MyOperator
• Feature/Setting: Bulk SMS; integrate with marketing list segments for automation.

Benefits

4.1. Automates targeted communications, increasing campaign efficiency and conversion rates.
4.2. Reduces manual effort in customer segmentation and campaign launches.
4.3. Enables automated re-engagement for lapsed customers, boosting retention.
4.4. Accelerates time-to-market for promotional offers due to advanced automation workflows.
4.5. Delivers personalized messages, automatedly enhancing customer experience and loyalty.
4.6. Ensures compliance with SMS opt-in/opt-out requirements via automated consent flows.
4.7. Facilitates performance tracking through campaign analytics automation.