Google and Facebook Ads lead collection integration

Purpose

1.1. Automate the process of collecting leads from Google Ads and Facebook Ads directly into lead management or CRM systems for lawn mower stores.
1.2. Automating the capture and sync of ad leads to minimize manual data entry and reduce response time to inquiries, increasing sales conversion rates.
1.3. Automatedly enriches lead data for segmentation, follow-up automation, and precision targeting in the Home & Garden industry with a focus on lawn mowers.
1.4. Automates compliance tracking and reporting of advertising lead performance.

Trigger Conditions

2.1. Lead is submitted via a Google Ads Lead Form extension or Facebook Lead Ad.
2.2. Automated detection and parsing of new leads posted to connected ad accounts.
2.3. Automated triggers on new form fill events for custom campaign tracking.
2.4. Automated retry on failed lead sync due to platform/API errors.

Platform variants

3.1. Google Ads
• Feature/Setting: Use Google Ads Lead Form Extension Webhook; configure endpoint URL in form settings.
3.2. Facebook Ads
• Feature/Setting: Use Facebook Graph API /v14.0/{form_id}/leads for retrieving new leads; setup automated polling.
3.3. Zapier
• Feature/Setting: Google Lead Form and Facebook Lead Ads triggers; map output to CRM step for automation.
3.4. HubSpot CRM
• Feature/Setting: Use Forms API (POST /submissions) to auto-create contacts from ad leads.
3.5. Salesforce
• Feature/Setting: Automated use of REST API (POST /services/data/vXX.0/sobjects/Lead); map ad fields to Lead object.
3.6. Pipedrive
• Feature/Setting: Use Deals API (POST /deals) for automated lead recording.
3.7. Mailchimp
• Feature/Setting: Automated audience add via Mailchimp Lists API (POST /lists/{list_id}/members).
3.8. Sendinblue
• Feature/Setting: Use Contacts API (POST /contacts) to automate new contact entry.
3.9. Microsoft Dynamics 365
• Feature/Setting: Automate lead creation with Web API (PATCH /leads).
3.10. ActiveCampaign
• Feature/Setting: Use Contacts API (POST /api/3/contacts) for automated lead import.
3.11. Klaviyo
• Feature/Setting: List API (POST /api/v2/list/{list_id}/members) for auto-add of ad leads.
3.12. Twilio SMS
• Feature/Setting: Use Messaging API (POST /Messages) to automate SMS notifications to staff.
3.13. Slack
• Feature/Setting: Automated posting via Incoming Webhook URL for new lead alerts.
3.14. Google Sheets
• Feature/Setting: Automate entry with Sheets API (append to spreadsheet for new leads).
3.15. Trello
• Feature/Setting: Cards API (POST /cards) for automated lead card creation.
3.16. Monday.com
• Feature/Setting: Items API (mutation create_item) for automated lead board updates.
3.17. Notion
• Feature/Setting: Databases API (POST /v1/pages) to automate lead documentation.
3.18. Airtable
• Feature/Setting: Automated entry using Airtable API (POST /v0/appId/Table) for centralized leads.
3.19. Copper CRM
• Feature/Setting: API endpoint Leads.create for automated lead input.
3.20. Intercom
• Feature/Setting: Lead creation API (POST /leads) to automate support follow-ups.

Benefits

4.1. Automates end-to-end lead capture, reducing manual intervention.
4.2. Ensures automatable data integrity and near-instant lead processing.
4.3. Accelerates follow-up automation reducing lost sales opportunities.
4.4. Enables advanced segmentation and automating nurture campaigns.
4.5. Reduces repetitive burden, freeing staff for high-value sales activity.
4.6. Automates compliance with lead source tracking and reporting needs.
4.7. Enhances automator efficiency, scalability, and accuracy in marketing workflows.