Social media post scheduling and cross-platform publishing

Purpose

1.1. Automate creation, scheduling, and cross-platform publishing of marketing content for a lawn mower store to maintain active brand engagement.
1.2. Automator streamlines repetitive social media tasks, delivering posts to multiple networks simultaneously, boosting promotions, product launches, and sales campaigns.
1.3. Enables automated tracking of post effectiveness, audience engagement, and response timing for continuous improvement.

Trigger Conditions

2.1. Automatedly triggers when a new marketing campaign is created in a content calendar.
2.2. Auto-activates upon approval of post drafts by marketing manager.
2.3. Automates according to preset schedule (e.g., weekly promotions, product arrival, event announcements).
2.4. Optionally automates when inventory for featured products is updated or low.
2.5. Automated trigger from integration with external tools (CMS, spreadsheet with post details, image database).

Platform Variants

3.1. Facebook Pages
• Feature/Setting: Automate scheduled publishing via Facebook Graph API /v18.0/{page-id}/feed; sample config: schedule_time, message, media_urls.
3.2. Instagram
• Feature/Setting: Automator for automated posts with Instagram Content Publishing API media_publish; use caption, image_url, publishing_time.
3.3. Twitter/X
• Feature/Setting: Automating tweets with Twitter API v2 /tweets endpoint; configure scheduled_tweet, content, media_ids.
3.4. LinkedIn Pages
• Feature/Setting: Automated publishing via LinkedIn Marketing API /ugcPosts; settings: author(organization), lifecycleState(PUBLISHED), content.
3.5. Pinterest
• Feature/Setting: Schedule and automate Pin creation with Pinterest API /pins; set board_id, note, image_url.
3.6. Google My Business
• Feature/Setting: Automate posts with GMB API accounts.locations.localPosts; config: summary, media, schedule.
3.7. TikTok
• Feature/Setting: Automatable video uploads via TikTok for Developers endpoint; set video, caption, post_time.
3.8. YouTube
• Feature/Setting: Automator for video uploads with YouTube Data API videos.insert; settings: title, description, scheduled_start_time.
3.9. Snapchat
• Feature/Setting: Use Snapchat Marketing API /campaigns/posts; configure media, message, scheduled_time.
3.10. Reddit
• Feature/Setting: Automated post to subreddit via Reddit API /api/submit; title, subreddit, kind, text/image, scheduled.
3.11. Tumblr
• Feature/Setting: Automate posts with Tumblr API /v2/blog/{blog-identifier}/post; set type, body, date.
3.12. Slack
• Feature/Setting: Automator for cross-posting announcements using Slack API /chat.scheduleMessage; channel, text, post_at.
3.13. Discord
• Feature/Setting: Automated server notifications using Discord API /channels/{channel.id}/messages; content, embed, schedule.
3.14. Buffer
• Feature/Setting: Automate queue integration via Buffer API /updates/create; text, media, scheduled_at.
3.15. Hootsuite
• Feature/Setting: Automating multi-platform scheduling with Hootsuite Platform API /messages; settings: platforms, message, scheduled_send_time.
3.16. WordPress
• Feature/Setting: Schedule blog and announcement posts via WP REST API /wp/v2/posts; title, content, date.
3.17. Medium
• Feature/Setting: Automator for story publication with Medium API /v1/users/{userId}/posts; title, content, publishAt.
3.18. Mailchimp
• Feature/Setting: Use automated campaigns to send post highlights via Mailchimp Campaigns API /campaigns; subject, content, send_time.
3.19. WhatsApp Business
• Feature/Setting: Automated posting to groups/lists using WhatsApp Business API /messages; recipient, body, scheduled_time.
3.20. Telegram
• Feature/Setting: Automator scheduled messages with Telegram Bot API /sendMessage; chat_id, text, scheduled_at.

Benefits

4.1. Automation increases marketing reach and frequency with zero manual effort across diverse channels.
4.2. Automates uniform messaging and branding, reducing inconsistencies during promotions.
4.3. Automated post timing aligns with peak engagement windows, optimizing visibility.
4.4. Automator reduces operational workload, allowing focus on creative strategy.
4.5. Automated post tracking enables rapid data-driven marketing adjustments.
4.6. Cross-platform automation expands target audience and maximizes return on marketing investment.